“The reality is that you are looking at your private emails and Facebook and so on at work, and at home you will look at your work emails. We split our private life and work life in a different way than we did in the past. Now, these areas of our lives are totally mixed together.”
— Martin Lindstrom
Leading Brand Expert, Author & Neuromarketing Researcher

The quote archive

Psychology

A growing archive of 3,000+ moments, drawn from every interview.

The reality is – you can't accomplish anything unless you're all in emotionally, physically… you have to put it all on the table. You can't just put a little part of you out there in case you get hurt… guess what… everything about competition will hurt.

— Sally Fitzgibbons

Professional surfer and multiple-time world championship competitor

The more you do it – the more you build a mental scar tissue that you can lean on – That's the 'stuff' that lets you pick up the pieces and go again.

— Sally Fitzgibbons

Professional surfer and multiple-time world championship competitor

You are the king (or queen) of your castle. When you step off land into the ocean, you're at the mercy of the most powerful energy source there is – you can paddle out into the water with a picture in your mind of what the surf might be like and what waves might come, and things can change… the wind… the tide… the swell…

— Sally Fitzgibbons

Professional surfer and multiple-time world championship competitor

When you go out to run 100 miles – the lessons of a lifetime get compressed into 24 hours of non-stop running.

— Dean Karnazes

Ultramarathon runner known for extreme endurance feats and adventures

Most people think, 'that's not me, I could never run a marathon!' That's precisely why you should do it – a marathon is a way of proving to yourself that you're better than you think- that you can go further- and endure more.

— Dean Karnazes

Ultramarathon runner known for extreme endurance feats and adventures

When life gets easy, to feel alive, we need to do something hard.

— Dean Karnazes

Ultramarathon runner known for extreme endurance feats and adventures

I was comfortable, but miserable. I wanted to be out on my own, vulnerable, suffering, and in pain, but with the beauty of me versus the distance.

— Dean Karnazes

Ultramarathon runner known for extreme endurance feats and adventures

Remember, no one views themselves as unethical. This is why it's crucial to construct categories that people can identify with. If we, as organizations, continue to treat ethics and compliance training as a mere box to be checked off, individuals will never see themselves in these scenarios.

— Kelly Richmond Pope

Forensic Accountant & Professor; Expert on Corporate Fraud and Whistleblowing

If you're loosening the controls you've established simply because this person's exceptional skills or accomplishments bring you pleasure, you're encountering your first significant red flag. It's a major one that shouldn't be ignored.

— Kelly Richmond Pope

Forensic Accountant & Professor; Expert on Corporate Fraud and Whistleblowing

The accidental perpetrator is a team player. Their involvement in misconduct isn't driven by personal greed, but could result from simply following orders from higher-ups, a commitment to their team, or an unwavering loyalty to a CEO or CFO. However, such blind obedience could inadvertently lead to involvement in fraudulent activities.

— Kelly Richmond Pope

Forensic Accountant & Professor; Expert on Corporate Fraud and Whistleblowing

The conversation I want us to have is, 'This could be any one of us.' Frequently, when we point out 'them', we're referring to the corporate, narcissistic, aggressive, high-achievers, often the deliberate culprits. Their stories pervade our movies and crime podcasts, enabling us to distance ourselves because we can't necessarily identify with their actions.

— Kelly Richmond Pope

Forensic Accountant & Professor; Expert on Corporate Fraud and Whistleblowing

Even prior to the pandemic, we were witnessing double-digit increases in nearly every major category of mental disorder—be it anxiety, depression, PTSD, substance misuse, or suicide. These are considerable issues, and the pandemic, like a magnifying glass, has only intensified them.

— Carl D. Marci

The central premise of my book, the concept of the brain being 'rewired', essentially posits that any change in our behavior results in a change in our brain. This isn't mere conjecture; it's a neurobiological fact. Small behavioral changes trigger small changes in the brain, whereas significant behavioral shifts lead to substantial neural alterations.

— Carl D. Marci

This approach initiated a trend that endured over the years, leveraging the power of peer pressure. It transformed each young owner of UGG boots into an ambassador for our brand, proving to be an incredibly potent marketing strategy.

— Brian Smith

Starting a business is an exciting venture, often filled with enthusiasm, borrowed money, and a fair share of ignorance. In fact, a certain level of ignorance can be beneficial for an entrepreneur. If you were fully aware of the potential obstacles ahead, you might hesitate to start.

— Brian Smith

The more we trust the 'gold' within ourselves, the more we are able to see it in others. Due to our negativity bias, it's easy to focus on the flaws or defenses in others. However, the more we train ourselves to see the goodness in others, the more we can recognize it.

— Tara Brach

Meditation Teacher & Author of "Radical Acceptance