“If Russia or China try to fly a plane into the United States, they'll be shut down by a USAF F35 that we spent a trillion-dollars developing. Meanwhile, if they try and fly an information plane into the United States they're met with Facebook and Google algorithms that run an auction to enable them to get the maximum audience, for the cheapest price. They're met with a white glove that takes them directly to their target.”
— Tristan Harris
Design ethicist & founder of Center for Humane Technology

The quote archive

Wisdom in fragments

A growing archive of 3,000+ moments, drawn from every interview.

I think most limits are self imposed. The limits we place on ourselves are between our ears – it's our minds telling us we could never do X, or achieve Y. It's our minds deciding what is possible, or impossible. Guess what… when you go out and do something you thought was impossible, it expands your perspective on everything.

— Dean Karnazes

Ultramarathon runner known for extreme endurance feats and adventures

To me, the very definition of success is living up to your potential – and the very definition of failure is not living up to your potential, simple.

— Dean Karnazes

Ultramarathon runner known for extreme endurance feats and adventures

I have this feeling that everyone should run a marathon once in their life- like a rite-of-passage. Most people think, 'that's not me, I could never run a marathon!' That's precisely why you should do it – a marathon is a way of proving to yourself that you're better than you think- that you can go further- and endure more.

— Dean Karnazes

Ultramarathon runner known for extreme endurance feats and adventures

So many things in life divide us – the colour of our skin, the language we speak, the god we worship, but when we run, we're the same. When we run, we're united, it's a commonality across our species like nothing else. You feel deeply connected with other people when running together.

— Dean Karnazes

Ultramarathon runner known for extreme endurance feats and adventures

Running is beautiful and simple – you just put one foot in front of the other at an accelerated pace. There's something primordial about it though – something within us – it's like we're born to run... in this modern era, people choose to run we don't have to run – we're not being pursued by Saber-Toothed Tigers anymore, but we still choose to run. It's something to do which is hard, it connects us to something – and when life gets easy, to feel alive, we need to do something hard.

— Dean Karnazes

Ultramarathon runner known for extreme endurance feats and adventures

On the night of my 30th birthday, I was at a bar in San Francisco... I walked out of that bar at midnight, drunk. I didn't even own running gear, I had some comfortable silk boxer shorts on – took off my pants – and took off down an alleyway stumbling south without knowing that a town called Half Moon Bay was nearly 30 miles away. When the alcohol wore off, I had this epiphany. I looked up and saw heaven – I saw the stars – it was the first moment of clarity I had since I'd given up running. It made me realise that perhaps I was on this earth to be a runner – I wasn't happy being a business guy, it was making me miserable. I was comfortable, but miserable.

— Dean Karnazes

Ultramarathon runner known for extreme endurance feats and adventures

Despite being a perpetrator, Holmes began with a noble objective: to create a technology that would benefit society. We're well aware that her venture veered off course, but her initial intention was rooted in altruism. Perhaps the adage 'fake it 'til you make it' took on a life of its own in her case.

— Elizabeth Holmes

Theranos founder convicted of fraud for deceiving investors about blood-testing technology

He was a powerful figure who amassed considerable wealth for a select few—if they were fortunate and early enough in his scheme. Despite the exorbitant returns that should have raised eyebrows, those benefitting often turned a blind eye, choosing not to question the source of their profits. Yes, there were individuals who asked probing questions, but Madoff had crafted such an aura of invulnerability around himself that any questioning was met with swift exclusion from his investment circle. He was effectively untouchable.

— Bernie Madoff

Perpetrator of Largest Ponzi Scheme in US History

From a financial standpoint, it was roughly 12 to 13 years before I felt secure enough to draw a consistent annual salary. Up until that point, there was always an undercurrent of uncertainty. It wasn't until 12 to 13 years in that I felt we had the financial resilience to withstand these challenges.

— Brian Smith

We took bold risks with unconventional styles and vibrant hues, but the crux of the matter remained that our marketing image always resonated with a particular sense of cool. It created this compelling narrative: if you owned a pair of UGG boots, you were undoubtedly cool.

— Brian Smith

I realized that while others may not always do things precisely as I would, they might accomplish 80% or 90% of it, and that was acceptable. A defining moment came when I relinquished control over the marketing brochures, my annual pet project.

— Brian Smith

Since patenting sheepskin shoes or their design and feel wasn't possible, we adopted a proactive company mantra: we aimed to lead, to be the first out of the gate and then run faster. While presenting our latest products, my mind was already crafting the next year's innovations, things that did not yet exist and our competitors couldn't copy.

— Brian Smith

I realized then that I was inadvertently alienating our core audience — the surf community. Despite their understanding of the UGG brand, our advertising was sending the wrong message. This led me to shift our advertising strategy. We started featuring young professional surfers in our ads, often with the UGG boots barely visible.

— Brian Smith

Starting a business is an exciting venture, often filled with enthusiasm, borrowed money, and a fair share of ignorance. In fact, a certain level of ignorance can be beneficial for an entrepreneur. If you were fully aware of the potential obstacles ahead, you might hesitate to start.

— Brian Smith

The Buddha would calmly invite Mara to have tea, demonstrating the importance of befriending what's difficult. The key is learning how to have tea with Mara and embrace even the most intense energies.

— Tara Brach

Meditation Teacher & Author of "Radical Acceptance

Our suffering arises from the unseen, unfelt, and unprocessed parts of our psyche, or the 'issues in our tissues.' We often frame emotions as negative, but it's important to recognize the intelligence within every emotion, even depression, fear, and hurt.

— Tara Brach

Meditation Teacher & Author of "Radical Acceptance