It is natural that a society would want to keep what they think works, the status quo. We are also acutely aware that technological changes alters society in unpredictable ways. It is the uncertainty associated with change—especially the fear of losing what we value—that leads to resistance to change.

Our core belief is in the immense potential of technology as a force multiplier, particularly when it's rendered accessible and intuitive. From the onset, we have viewed the internet through the lens of software, rather than merely brochureware.

There is then a second order overconfidence where someone recognises a bubble but feels they will escape it when other people don't.

Let's stay true to Jaguar's philosophy: let's be a copy of nothing, let's lead and not follow, let's be the first. At the time, we were the first brand to fully commit to Formula E.

There are cultures in which a young man, to signal his interest in a woman, would camp outside her house for any number of days. The ones who aren't really interested say, '...to hell with it, it's not worth it!' – In this sense, signalling screens people out.

You can have the best AI in the world and the best robots in the world, but if they aren't integrated well with the humans, then you will lose.

The actual actions of the people in the market are the things that determine what happens next within the market.

The role of science is to educate us about our reality – and we shouldn't be afraid of it. Once we recognise reality, we can adapt to it. If you don't recognise reality, you act irresponsibly, and your actions won't match the environment.

The starting point is to realise that brand, in whatever type of organisation, is the most important and sustainable asset you've got. People may leave or die, buildings may dilapidate or fall down, products and services may become obsolete… The thing that lives on is brand.

We have the tendency to follow those who are comparable to us. It reduces uncertainty and provides us with an extremely effective shortcut into deciding how to best behave in a world that has become overloaded with information and stimulus.

There is no business without creativity. And I think we have a lot of examples of great organisations that didn't want to be creative. Kodak is a good example, they didn't want to see the digital world! Creativity for me is the first condition to establish yourself as a leader in whatever you do in life.

One way that we deal with the accelerating rate of change is by sort of riding on top of that tsunami of change rather than being crushed by it.