“Beyond the atrocities of mass murder and rape, ISIS also set out to systematically destroy the Yazidi community by ensuring that we did not have the resources to survive in our homeland. They poisoned wells, burned farms, took out electrical grids, and destroyed schools, homes, temples, and hospitals.”
— Nadia Murad
Nobel Peace Prize Winner & Yazidi Genocide Survivor Advocate

The quote archive

Wisdom in fragments

A growing archive of 3,000+ moments, drawn from every interview.

A less experienced, less comfortable, version of myself would get angry and then realise they were angry. The meditative version of me can anticipate when I'm going to get angry- and then, it becomes a choice. Do you want to be angry? Or have a different attitude? It's been enormously powerful, and I've been doing it for 8 years.

— Will Ahmed

Entrepreneurship is not for everybody, and it's also worth noting that you're not entitled to be a great entrepreneur. You're not entitled to be successful if you start a company, in fact the most likely outcome is that you won't be. Sometimes I meet founders and entrepreneurs who complain about how hard their fundraising or engineering challenges are… Guess what… yes…. It's really f***ing hard. That's the truth.

— Will Ahmed

Working with the world's best athletes forced us to build the most accurate technology, and not to cut any accuracy or performance corners. Pro athletes helped to remove the stigma around health monitoring and make it something aspirational instead. Technology that's on your body 24/7, it starts to play a role in your identity!

— Will Ahmed

The potential of wearable health monitoring is enormous, and under appreciated by a lot of society, because version-1 of wearables were – to put it politely – underwhelming. The health care industry spends a lot on curative costs… and if you shift the curative to the preventative, you can save a tonne of money and have better outcomes. That's the future of medicine… being able to see a doctor before something happens, not after.

— Will Ahmed

As a leader, you must evolve with the role. When I was 22, 23, 24, I was learning what it meant to be an entrepreneur and a CEO, it felt like I was spinning out of control. My identity, and that of the company, were one-and-the=same, and that's not just inaccurate, it's unhealthy. Once I was able to separate my identity from the business, it got me really focussed on how I could become a better leader.

— Will Ahmed

I'm not saying that we should take-on less stress… the problem with the narratives around hustle-culture is that these narratives operate on one paradigm… you should either be working really hard, nor not working too hard.. that's a really primitive conversation. To be successful, you have to overcome a level of stress that would break most people. Building a company is not a sprint, it's a marathon… if you look at the world's best marathon runners, they're running in 4 minute miles. You have to learn how to take on an incredible amount of stress, and sustain it for a really long time.

— Will Ahmed

I went to see a psychiatrists and was like 'I think there's something wrong with my brain'. He diagnosed me fairly quickly as being a born overachiever. Born overachievement complex was my issue, and he said we can work on that. I said overachievement? That's a feature, not a bug. He's like yeah but it's not tenable. And I said no, no, I'm fine, I'm totally fine and he countered with the checkmate of 'but you're here'.

— Laura Gassner Otting

If I finish a marathon at 4.02 (which is the fastest I've ever ran a marathon in my life), what is the first thing that occurs to me? Oh that was so close to 3.59, I wonder if I could do it. Then as soon as you imagine yourself crossing the line at 3.59 boom, you're in wonderhell because everything that you do, every time that you run you're like 'if I could just keep that up for 25 more miles that could be 3.59'. So as soon as you see it, you can't unsee it.

— Laura Gassner Otting

Every time we achieve some version of success, whether you've sold that first company or maybe you've just sold your first tube of lipstick or your first consulting contract, every time we achieve some version of success we see another version of ourselves that we didn't even know was possible. We as humans wonder what else potential we have to explore.

— Laura Gassner Otting

I spent 20 years in executive search, and I was hired by my clients to call 'the most successful people' in the world. Bold face names in bold face organisations. It was my job to recruit them away on behalf of my clients- it would sound difficult right? I would call super successful people and try to get them to do something different. However it wasn't that hard, because despite all the success, which is why I was calling them, they were not very happy which is why they were calling me back.

— Laura Gassner Otting

Be ashamed to die unless you have won some victory for humanity. Nobody should make the world worse off for their having lived in it. Everyone has the obligation to add their brick to the edifice of civilisation, and whether that brick is big or small, it means you have contributed to building- not destroying.

— Neil deGrasse Tyson

Renowned Astrophysicist & Director of Hayden Planetarium

If you know something, and if the reason you're confident is that I told you that thing? That means I wasn't a good educator at that moment because you decided that based on some authority figure, something is real, or true. Instead, an educator should teach you how to think about a problem – how to come to some form of understanding.

— Neil deGrasse Tyson

Renowned Astrophysicist & Director of Hayden Planetarium

Our brains are not wired to think statistically or in terms of probabilities. That's sad because whole industries have emerged to exploit this reality – top of the list, casinos. The whole point of the scientific method is to do all you can to prevent yourself from thinking something is true that is not.

— Neil deGrasse Tyson

Renowned Astrophysicist & Director of Hayden Planetarium

The fact that you and I are alive is against stupendous odds. One day we will die, and that's sad, but there are people who will never die because they were never born. We're the lucky ones, we get to die. You can only die if you were alive.

— Neil deGrasse Tyson

Renowned Astrophysicist & Director of Hayden Planetarium

It has been said that we went to the moon to explore the moon, but while we were there, we looked over our shoulder and discovered Earth. Seeing the Earth in that perspective upgraded the firmware of all our brains, of everyone's subconscious. Those missions sparked Earth Day, the Environmental Protection Agency, a comprehensive Clean Air Act... So much activism came from seeing that there's no hint of anyone coming to help us from somewhere, that we're here by ourselves on one planet.

— Neil deGrasse Tyson

Renowned Astrophysicist & Director of Hayden Planetarium