From 600+ conversations with the world’s leading thinkers.
27 years ago, when I started in UFC, I knew it was going to be one of the biggest things in sports- honestly. It was always a spectacle, but needed refining to become a mainstream, extreme sport. All the excitement we used to get from watching those movies we can now watch in reality. The men and women who come into the octagon are also really fascinating, have incredible stories, incredible personalities- UFC really captures you… it captures hearts and minds.