From 600+ conversations with the world’s leading thinkers.
If I ask better questions, they come up with better answers.
Risk is actually an asset. Fear isn't meant to be dismissed; it's intended to be embraced. Fear sharpens your focus, enhances your performance, and boosts your resilience. This is something many haven't realised—fear is a superpower meant to be embraced, not avoided.
Falling in love with your brain ignites a passion for discovering how best to nurture it. I'm particularly fond of one guiding question: 'Is this good for my brain or bad for it?' When you respond to this query armed with knowledge and driven by love, you naturally start making wiser choices.
The way you eliminate fear is to approach your situation from every angle, almost as though it were a logic puzzle. It's also setting a goal but not being afraid to back away if you think that you're going to do irreversible damage on the way there.
Every soldier who enters the military knows what makes the grass grow. Civilians are like, 'okay… sun? Water? Photosynthesis?…' for us? Its blood, we say the bright red blood makes the green grass grow.
Don't make the mistake of confusing net worth and self-worth.
People in power live in fear of their power being taken away, and they fight like bears in a cage that are being backed into a corner. I had no idea how hard those in power would fight me, and it's an extraordinarily difficult thing to be on the receiving end of.
We're choosing brands like we choose friends. And that is a huge responsibility because they've got to be a real friend, not a false friend.
Most people run around like biological robots, as if we are an algorithm not a being. We become the predictable outcomes of the conditioned reflexes of our nerves, constantly triggered by people in reaction to circumstances.
Money gets inside us; it creates our perceptions and changes the way we operate. It changes the people among whom we are, and who we are. When we're not in touch with that reality, it can change us in heinous ways.
Gender identity drives self-socialization. People think adults socialise their children, but children socialise themselves. We see the same process in the Great Apes. Young females imitate their mother – and copy the diet and tool techniques of their mothers much more reliably than the young males do.
By the time the bomb was completed, that kind of carnage had become common place in World War II and the atomic bomb was then seen as little more than a bigger firebomb—the kind that been used on Tokyo and Dresden.