99.9% of the time, you are not in a burning building- and that is precisely the time to think about what you would do in that 0.1% of time when it is on fire.

Music is something that affects your senses in a way that nothing else really can- it's like a time-travel portal! You can listen to something and it transports back to that place… that bar… that nightclub… that time with your friends….

Surgery, like many other disciplines, is primarily about facts, your relationship with the facts, how you manage, handle, interpret and use those facts. This is something we all begin to do very early in life, in our childhood. We look at information coming in from the external world, determine what is useful, determine how we understand it, build a fuller picture and effect change. A surgical mindset is very much that.

All we can control in this life is our dedication, our self-belief, our determination. I can guarantee you, I will always have that, and that's my legacy. That's what I want to leave as a gift to my kids – the message that they should never give up, never have regrets, to give everything, never back down in front of obstacles, and to always keep going, no matter what.

Individuality is my biggest fight, not #MeToo. People need to realise their own power, their own freedom, and their own ability to be better. My book Brave is not about #MeToo, but when I went on my first book tour – that was all people were asking me about; and once again, I had my narrative stolen – and I was portrayed as this figure, full of rage, because – perhaps – it's easier for people to not understand my narrative and write me off as angry, and that's a real shame.

Adversity is happening all around us at the individual level, it's happening at a company level, it's happening at industry levels; and we can either face it and learn from it or we can pretend it's not happening. And I think that is the key.

When global markets open up, if you're selling t-shirts in the US or Denmark, you're disadvantaged because countries like Bangladesh produce them more efficiently and cheaply. This has fuelled arguments advocating caution when it comes to free trade. We've conducted what is, to my knowledge, the first study attempting to quantify both the benefits and costs of trade, rather than focusing solely on the benefits.

Technology isn't a 'thing,' it's a social structure that people act upon the universe through. The social structure has incentives, roles and governance which determine the meaning and effect of the technology, not the engineering itself.

The end of an X-Prize is the beginning of a new market, or a new market opportunity. We are nothing more than a distinct channel to that market.

Toyota's reputation for long-term quality is finished. People aren't going to buy Toyotas, period. It doesn't matter which model. What's happened is sufficient to keep people out of the stores.

Building mental fitness is akin to being an elite athlete. It's not enough for the athletes just to have great technical skills, they need to be equally mentally prepared also.

I believe businesses need to move away from having profit as their primary reason for existing. Profit primacy can be replaced by mission primacy.