From 600+ conversations with the world’s leading thinkers.
From a global point of view, we are currently in the middle of a technical revolution similar to what our grandparents experienced when everybody switched their horse carts for cars. The same is happening now and it is a phase of transition for many businesses.
Simply put, a great business will understand its customers, have a clear, sound strategy and a business plan that can deliver against it.
To scale? you have the stars aligned- timing is everything. When we created the first personal digital assistant, the Newton... we were probably 15 years too early. Even some of the best computer scientists in the world didn't realise that at the time, we needed Moore's Law to continue doubling processing power every couple of years for at least a decade before it was practical to build products like iPhones.
When I've asked them about what drew them into a particular investment, the answer is unanimous – the people. When I reflect back on business I've invested in, and the hundreds of investor pitches I've seen?… the answer is the same – and often I've invested in the 'weaker' idea because of the people, and dismissed the 'better' idea for the same reason.
As an entrepreneur you have to know your market. You shouldn't take too much advice, and you need to believe in your own ability and be ready to tackle problems. You also have to be prepared for the fact that it may not work!
I have not been an urban investor in re-gentrification, which tries to change the character of a community and, candidly, is very speculative. Instead I look at revitalisation, which constitutes investing in existing densely populated and ethnically diverse communities and delivering the goods and services that are sought after but not provided.
At Dyson our philosophy has always been to invest in the long term. To power our 25 year pipeline of technology we have just announced a further £1.5 billion investment into new research and development on top of our current spending of £3 million a week. You cannot create disruptive technology without investing heavily in the long term.
There's an adage, 'you don't ask? You don't get!' And in the curious world of humans, this applies more than you'd expect. You'd be astonished at how many people kick themselves after an event not having secured the contact they wanted to, or speaking to the person they had aimed for. In truth, this came down to not being bold enough.
The way to think about informational asymmetry is market by market. If you're in a supermarket buying lettuce, there are potential informational asymmetries. Someone may have used a bad fertiliser… even a toxic one… and you wouldn't know it staring at a piece of lettuce.
There are three devils that inhibit economic growth. The first is that the government takes up too much of the economy. The second is that taxes take too much out of the economy. And the third is that there's too much regulation.
Warren Buffet has only bought one business outside the USA and that's in Israel... During the due-diligence process, Hezbollah landed rockets in the car park of the main factory he was buying! The factory owners said to Buffet that they would totally understand if he wanted to postpone the due-diligence if he perceives a risk and he said, '...as far as I'm concerned any business that's up and running within an hour of having mortars land in their car park is a pretty resilient company...'
There is no magic formula for great company culture. The key is just to treat your staff how you would like to be treated yourself. People are fundamental in driving the success of a business. You should treat your employees like the smart and capable adults they are.