From 600+ conversations with the world’s leading thinkers.
I'm not saying that we should take-on less stress… the problem with the narratives around hustle-culture is that these narratives operate on one paradigm… you should either be working really hard, nor not working too hard.. that's a really primitive conversation. To be successful, you have to overcome a level of stress that would break most people. Building a company is not a sprint, it's a marathon… if you look at the world's best marathon runners, they're running in 4 minute miles. You have to learn how to take on an incredible amount of stress, and sustain it for a really long time.
Every business makes money as a secondary purpose. It's the coincidental result of creating customer value and changing the world in some way that people are willing to pay for and find valuable. That is the primary activity of a business – and you happen to get paid for it.
Entrepreneurship means the unrelenting belief that there has to be a better way.
I invested most of our money, not in marketing, but in service. That was crucial to our early growth.
If people really want to do something, all they need to do is meet someone who's built something from scratch to show them that it can be done by someone just like them. That's how I started.
If I was selling research, why not genuinely sell something in the business world? I realized that entrepreneurship might be the key to growth and economic solutions.
We were able to create a brand before we created a product – and that means that the spaces that we can now go into are so vast, because people know Deliciously Ella not just for a single food product but for an entire lifestyle play.
I believe the traditional perception, which posits that success is merely an accumulation of advantages while failure is an accumulation of disadvantages, is overly simplistic. It's the disadvantages that offer a more fertile ground for learning, albeit for a smaller cohort. The depth of learning and engagement derived from tackling difficulties is substantially richer compared to that gleaned from facing advantages.
I got into boxing promotion by accident. One of my cousins was a boxer, so I used to go watch him fight as an amateur and then when he turned pro. He had a fight, I went to watch it… he got beat and had a return match… he beat the guy… they had another match, but they wanted to pay them crap money. I went to the meeting, turned around and said, '…I don't need you, we'll promote it…' I don't know why I even said that! The next minute, I was in the promotion business and helping to get this thing together; I got bitten by the bug, and it went from there.
What really is risky?! In many ways I think it's actually much safer to take things into your own hands rather than trusting your destiny to an uncertain jobs market.
As an entrepreneur you have to know your market. You shouldn't take too much advice, and you need to believe in your own ability and be ready to tackle problems. You also have to be prepared for the fact that it may not work!
At WeWork, we believe creators are anyone that's pursuing their passions and contributing to a mission. You may be an artist who is working on an innovative new project, a freelance software engineer providing client services or a director of HR at a Fortune 500 company that's trying to build a dynamic work environment for employees – regardless of your company size, title or function, you are working towards creating meaning, intention and purpose within your life.