From 600+ conversations with the world’s leading thinkers.
I started my entrepreneurship journey straight out of college, and at the time my goal was simple. I didn't want a real job, and I didn't want to wear a suit…. Anything more than that was a bonus.
If you have a start-up, you start out with an idea, but in 6 months you realise 'that wasn't the right idea'. This is how truly creative companies work. Nobody can do that with EU funding because you are locked-in to your original proposal – and because of that no-one I know in the start-up world wants money from the EU.
One of the ideas you hear often is that in America there is a culture where not only is it ok to fail, but it's almost expected – like a badge of honor. This is true to a point but that implies a cut-throat culture that is more legend than reality.
It makes you respect money more when it comes from something you create, rather than just trading back and forth with someone else's cash.
When I was a door to door salesman, I learned a very valuable lesson. 1 in 10 people would talk to you, 9 out of 10 would slam the door in your face. Sometimes you would get 30 doors in a row slammed in your face, but that means that there are 3 yes' coming your way.
Credentials don't always define who someone is, or who they're going to be. The only way to engineer virality and make a product work is to understand the consumer, and that changes from city to city, from country to country.
Don't make the mistake of confusing net worth and self-worth.
From day one, we said that we wanted to create value, create impact, and create inspiration. We're not going to build a business that just creates impact—we're not a nonprofit. We're not going to just create a company that inspires the next generation. We have to create value.
I scaled the business from just me, to 10,000 people some 20 years later. Scaling and keeping control of that business was practically impossible- I failed many times, but managed to succeed overall through sheer determination, hard-work and having very, very good people.
Stay undefined and stay curious. Our world is changing so rapidly that the only way to survive, thrive and adjust is to have a deep and constant level of curiosity.
The reality is that most consumers aren't excited by incremental changes. To capture consumers' attention and make the market take notice, you need meaningful innovation—something genuinely new.
Most of the time, startup ideas don't work. Most of the time, the world stays as it is. The status quo has an advantage; it has a built-in upper hand. For a startup to win, it has to be not merely better than what's there; it has to propose something radically different, something that never could have existed before.