Entrepreneurship

We took bold risks with unconventional styles and vibrant hues, but the crux of the matter remained that our marketing image always resonated with a particular sense of cool. It created this compelling narrative: if you owned a pair of UGG boots, you were undoubtedly cool.

Since patenting sheepskin shoes or their design and feel wasn't possible, we adopted a proactive company mantra: we aimed to lead, to be the first out of the gate and then run faster. While presenting our latest products, my mind was already crafting the next year's innovations, things that did not yet exist and our competitors couldn't copy.

I realized then that I was inadvertently alienating our core audience — the surf community. Despite their understanding of the UGG brand, our advertising was sending the wrong message. This led me to shift our advertising strategy. We started featuring young professional surfers in our ads, often with the UGG boots barely visible.

Starting a business is an exciting venture, often filled with enthusiasm, borrowed money, and a fair share of ignorance. In fact, a certain level of ignorance can be beneficial for an entrepreneur. If you were fully aware of the potential obstacles ahead, you might hesitate to start.

Even if it's not your mistake, it could still be your responsibility. That's one element of maturity – owning up to things even when they weren't caused by your actions. What you should truly be striving for as an entrepreneur is creating new standards of success, redefining what success means beyond monetary wealth.

Founding Executive Editor of Wired Magazine & Technology Thinker

The fascinating part is how we've witnessed an industry sprout from virtually nothing, and now, the upcoming generation is impressively adept at understanding the true potential of being an influencer. For many Gen Z individuals, it's seen as a springboard for launching their own businesses.

Many of the pioneer influencers were not intent on carving a career path or generating income through their online activities. They were merely portraying their everyday lives on the digital platform, and managed to stumble upon their niche one way or another.

One entrepreneur likened getting venture capital funding to strapping a rocket onto a car; if the car isn't stable, secure, and ready, it leads to a disaster. Similarly, hiring salespeople prematurely can indicate a probable failure because you're still figuring out your direction. Thus, the sustainability of the business gets compromised.

What seemed like trash to this giant software company was akin to Aladdin's treasure for a 12-year-old. I recruited my older sister as my business partner, and we began to gather discarded floppy disks using my youngest sister's pram. As an added bonus, we offered same-day delivery, a feature that we cheekily called 'Amazon Now'.

Born into a family where my father made about £35 a week and both of my parents worked tirelessly, we didn't have the luxury of material wealth. Yet, we were enveloped in an abundance of love, which I view as the ultimate luxury. This upbringing imbued me with empathy towards families facing similar circumstances.

We didn't initiate this venture to merely establish another VC fund – India certainly doesn't need an additional one, given the abundance of capital already available. Our belief at Together Fund is that we can effect change through our current, first-hand experience, as operators who have scaled a company in this decade. Our knowledge is fresh and applicable, not outdated.

Founder and CEO of Freshworks, cloud-based software company

Iceland, a country of just 332,000 people, managed to qualify among the 32 teams for FIFA. In contrast, India, with its billion-plus population, was nowhere in the picture. It made me realize that someone has to initiate change. While it's not a single person's job, someone needs to make a start. I firmly believe that beyond a certain point, money should serve society.

Founder and CEO of Freshworks, cloud-based software company

I'm genuinely convinced that the upcoming decade will be the era of India as a product nation. This presents a tremendous opportunity for India, and you might wonder why now? Broadly, it's a confluence of a few factors. First, the global demand driven by digital transformation isn't limited to Fortune 500 companies. We're discussing the Fortune 5 million here – from a small-scale apparel retailer, a neighbourhood restaurant to a colossal multinational, they all need to adopt technology.

Founder and CEO of Freshworks, cloud-based software company

I'll start by emphasizing that this will be a long journey. Think of fundraising as refueling your car for the trip. It's essential – you can't undertake the journey without fuel. But that's all it is: fuel. It isn't the objective of your journey.

Co-founder of Waze, GPS navigation app acquired by Google

I would argue that it's essential to set growth aside and prioritise achieving product-market fit. The logic behind this is straightforward: if you manage to attain product-market fit, you'll thrive, but if you fail, your venture will falter. It's that simple.

Co-founder of Waze, GPS navigation app acquired by Google

Generally speaking, I advocate for entrepreneurship as being originating something entirely new – taking it from zero to one, so to speak. This endeavour doesn't strictly have to be a technical startup or a monumental success. The main focus is on initiating something on your own, which essentially leads you into the journey of entrepreneurship. It's a voyage that can be challenging and intricate, marked by a series of failures. Moreover, it's a path that you'll often tread alone.

Co-founder of Waze, GPS navigation app acquired by Google