From 600+ conversations with the world’s leading thinkers.
Since patenting sheepskin shoes or their design and feel wasn't possible, we adopted a proactive company mantra: we aimed to lead, to be the first out of the gate and then run faster. While presenting our latest products, my mind was already crafting the next year's innovations, things that did not yet exist and our competitors couldn't copy.
The greatest innovators spend a disproportionate amount of their time figuring out how to engage with the decision makers who need to green-light their work early so they can build confidence. Innovation can feel scary to a business- old and stable is less worrisome.
I define disruption as being where the incumbent players and incumbents somehow deny what their customers are saying or want differently. A disruptor comes in, sees a problem more clearly, and in some cases has more freedom to attack the problem.
Super-specialisation at the expense of a breadth of knowledge is a modern-day fallacy. Fundamentally, we need to be able to address facts in an unbiased fashion. If you're super-specialised in one particular area, at the expense of that breadth, at the expense of clarity of vision, it is natural you will accumulate biases that will factor into your decision making.
Our core belief is in the immense potential of technology as a force multiplier, particularly when it's rendered accessible and intuitive. From the onset, we have viewed the internet through the lens of software, rather than merely brochureware.
Inventors shouldn't be afraid to take risks. They should embrace failure and learn from their mistakes. I created 5,127 prototypes of the first Dyson bag-less vacuum cleaner and only the last one was right! Not being afraid to fail is something I think all successful entrepreneurs have in common.
They are opening seventeen distribution centres. I've never seen a company open more than two or three at a time and this company is opening seventeen! The valuation is very stretched, but the business advantages are, in my opinion, mind-boggling.
In December 2020, we published in the journal nature that we could turn on 3 genes in mice, that are normally only switched on in embryos. By doing this, we could reverse the age of complex tissues in adult mice. We used this system to restore eyesight to blind, old, mice!
I'm always searching for that black-swan, what is that project, or who is that artist that feels specials, and feels counter-culture. Who is that artist that feels interesting and has a bold, unapologetic point of view? That's what pulls me in- and you know what, if you find that and put the right strategy around it? You can disrupt culture.
The miracle of capitalism is that if you have a central government trying to solve something, it will come up with one averagely optimal solution for everybody. And capitalism will come up with 10 different solutions to the same problem.
People should adopt a fearlessness where they are trying new things, but then accept that by doing this- a certain percentage of things will fail. Failure is not a necessary evil, but rather- it is a positive part of on-going progress.
We manage risk by lending into the value-chain where we are able to leverage the non-financial-assets of the corporation that's buying from these communities and agricultural businesses. By having off-take agreements, we have guaranteed demand for the underlying product and, therefore, bankable cash-flows.