“Population aging is evidence that we've been doing a lot of things right. We're confident that if we have children, they will live long lives as well and we've never had those trends before in all human history.”

— Jennifer Sciubba

The quote archive

Wisdom in fragments

A growing archive of 3,000+ moments, drawn from every interview.

Other enterprises understand design for what it is, the backbone of their corporate culture as well as the summation of all experiences their clients will have with their services and products––and as such well worth the investment of time and resources.

— Chris Bangle

BMW Chief Designer; Revolutionized Automotive Design Language in 2000s

I hesitate to respond bluntly but 'design' to many businesses is an invisible element somehow present without effort…like 'free wifi'. And, as my son says, to his generation, 'wifi is like air'––taken for granted and only notable when the quality is bad or (god forbid!) it is not there at all.

— Chris Bangle

BMW Chief Designer; Revolutionized Automotive Design Language in 2000s

Design is the great 're-configurer' of problems for business… for example design takes an engineering solution for transmitting signals called a phone and reconfigures it into a hyper complex problem of glass and metal shapes, etc.

— Chris Bangle

BMW Chief Designer; Revolutionized Automotive Design Language in 2000s

They took a relative view of risk... They had an understanding of the risks of something going wrong, but balanced that against missing an opportunity. When that opportunity exceeded the risk of going wrong? That's when they jumped.

— Mitch Cohen

Entrepreneurship means a constant willingness to keep learning. It's about maintaining that start-up spirit—where you're forever young, and forever in crisis. It's about always having your mind on the business.

— Robin Li

Founder and CEO of Baidu, China's leading search engine company

It was not wealth or fame that these people wanted... These individuals had, in their own minds, observed a particular customer need that wasn't being met. They were wired in such a way, that this need seemed obvious to them.

— Mitch Cohen

Look at something like Uber... on balance- it's still a taxi service! In the end, what they designed was a different way to connect customers and a service provider using technology, leading to a better experience for both.

— Mitch Cohen

80% of self-made billionaires we studied made their mark in mature, competitive markets. They weren't all 'exactly' new products that came out – they were maybe a variation of a business model or existing product that pleased the customer in a different way.

— Mitch Cohen

Don't aspire to be an entrepreneur. Aspire to create something that solves a problem. My message to young people with an idea is build a prototype and test it. Test it again and again, making the changes, learning from failure.

— Sir James Dyson