From 600+ conversations with the world’s leading thinkers.
The danger is that when we jump too quickly to the solution, not only is the floor littered with the inventions that never worked, but we risk designing solutions that never fit the problem.
The right idea is one that fascinates you, that you can't get out of your mind, that's a puzzle you want to solve. The path from a raw idea to success is a long one- full of frustration, dead-ends.... If you don't have something that genuinely fascinates you, you're going to give-up long before the point you finally stumble on the thing that works.
Architecture should fulfil multiple criteria. One of its purposes is to itself. A lot of people believe to some degree, in the autonomy of architecture as a discipline which means that part of the purpose of architecture is to construct new forms of knowledge that relate to the enhancement and advancement of the discipline.
An example of this successful approach was our first enterprise private 5G launch, which we achieved remarkably fast – from ideation to market-ready delivery in just six weeks. This achievement highlights the effectiveness of our strategy in driving innovation at speed.
How many times have we all heard someone say, 'I had a really good business idea, but then I found somebody else had already done it—so I gave up'? I'd say the opposite: fantastic! If someone's done it, is still in business, and it's working, that's proof you're onto a solid idea.
Once you're able to reduce the human element, and automate the reporting of these statistics- you will be greatly reducing the potential for misbehaviour. This is where regulators can leverage technology, reduce their burden.
Don't aspire to be an entrepreneur. Aspire to create something that solves a problem. My message to young people with an idea is build a prototype and test it. Test it again and again, making the changes, learning from failure.
I'm always searching for that black-swan, what is that project, or who is that artist that feels specials, and feels counter-culture. Who is that artist that feels interesting and has a bold, unapologetic point of view? That's what pulls me in- and you know what, if you find that and put the right strategy around it? You can disrupt culture.
The key lesson I have learned from looking at 600 years of technological controversies is that human history is a footnote on the tensions between innovation and incumbency.
People should adopt a fearlessness where they are trying new things, but then accept that by doing this- a certain percentage of things will fail. Failure is not a necessary evil, but rather- it is a positive part of on-going progress.
Consider a significant issue, something genuinely worth addressing, a problem whose solution would make the world a better place. The subsequent step is to identify who has this problem. If you find yourself to be the sole bearer of this issue, consulting a therapist might be a quicker and less expensive option than launching a startup.
You should try and copy everything you possibly can! It's just that if you run out of alternatives, if you run out of options to copy, you will realise that your entire life has conditioned you to not only be a great copier, but to hesitate when copying is no longer an option.