“Working with the world's best athletes forced us to build the most accurate technology, and not to cut any accuracy or performance corners. Pro athletes helped to remove the stigma around health monitoring and make it something aspirational instead. Technology that's on your body 24/7, it starts to play a role in your identity!”

— Will Ahmed

The quote archive

Wisdom in fragments

A growing archive of 3,000+ moments, drawn from every interview.

Most people we have worked with who have accomplished great things have an other-centred purpose, and that's never just 'make a lot of money…' – it could be to make women's lives easier, to close the inequality gap, to change the world, it's something which isn't strictly personal and selfish.

— Angela Duckworth

Psychologist & Author of "Grit: The Power of Passion and Perseverance

The idea of grit is being able to sustain effort and commitment to goals that take a really long time. That's the part of the equation that sometimes gets overlooked.

— Angela Duckworth

Psychologist & Author of "Grit: The Power of Passion and Perseverance

If you have a doctor who is very ready to find people as having heart disease, and thus overdiagnoses and overtreats them – that's a mistake, risks safety and wastes resources. Similarly, if you have a doctor down the hall who underdiagnoses, that endangers lives.

— Cass Sunstein

Legal Scholar & White House Office of Management & Budget Administrator

Each person is trapped in their own world and assume that the rest of humanity sees the world the same way that they do. That assumption is incorrect. You see the world differently to me, and that's true for every situation in which we find ourselves.

— Daniel Kahneman

Nobel Prize Winner in Economics for Behavioral Economics Research

You can think of the human mind as a measuring instrument. We're making judgements all the time and studies show that on a day-to-day basis, when presented with the same evidence, our judgements may be different.

— Cass Sunstein

Legal Scholar & White House Office of Management & Budget Administrator

The easiest way to understand noise is by thinking about measurements. The variability of the error is noise – and that's important. In the mathematics of accuracy, the expression for total error is very simple and quite compelling. It is bias-squared plus noise-squared.

— Daniel Kahneman

Nobel Prize Winner in Economics for Behavioral Economics Research

40% of the total number of products bought in fashion eCommerce are never used, what a total waste. Let's also be frank – the luxury fashion industry has some issues in terms of sustainability.

— Federico Marchetti

In the last 20 years I believe I have become a hybrid entrepreneur – believing in the power of technology and process, but also in the very deep humanistic point of view. I guess it's a weird mix of Italian with Silicon Valley.

— Federico Marchetti

I invested most of our money, not in marketing, but in service. That was crucial to our early growth- starting in Europe, but then in America, Japan and the USA.

— Federico Marchetti

Today, we are asking the opposite question – will luxury brands continue to be sold offline? 20 years after we started, when people were suspicious about whether luxury brands could be sold on the internet, the opposite question is now the big consideration!

— Federico Marchetti

I guess that's been my biggest quality – to understand what customer's want, 3 or 4 years ahead of time. That's more or less probably my biggest quality as an entrepreneur.

— Federico Marchetti

Nothing in this world has deep enough roots to sustain us. We keep grasping for something in the world that we think will ease our existential pain, but the pain itself is a result of over-identifying with the world.

— Marianne Williamson