“You have to show 100% genuine emotion and personality through everything you do and allow that to connect to people. You cannot keep things inside because you think people won't accept you, or will think you're strange; just let your freak flag fly.”
— AJ Mendez
Professional wrestler and WWE performer, known as AJ Lee

The quote archive

Wisdom in fragments

A growing archive of 3,000+ moments, drawn from every interview.

You have to step back and focus on the merits of the offer- not the person who brought the offer to you. That's how you defend yourself. You recognise that there's something that goes on first as important as the message itself inclining you towards purchase or agreement.

— Robert Cialdini

Influence & Persuasion Expert; Author of "Influence: The Psychology of Persuasion

We have the tendency to follow those who are comparable to us. It reduces uncertainty and provides us with an extremely effective shortcut into deciding how to best behave in a world that has become overloaded with information and stimulus.

— Robert Cialdini

Influence & Persuasion Expert; Author of "Influence: The Psychology of Persuasion

If you go into a new situation where you don't know anybody and you want to be more influential, don't look around the room and say hmmm… who can most help me here?… instead, look around and say hmmm…. Who can I most help here? You will put that person in a position where they will be standing on the balls of their feet to help you!

— Robert Cialdini

Influence & Persuasion Expert; Author of "Influence: The Psychology of Persuasion

We all inhabit distinctive inner universes. We all see and experience the world in a slightly different way. Understanding perception has a lot of consequences for understanding who we are.

— Anil Seth

Neuroscientist & leading researcher on consciousness and perception

Sensory data by itself is not red, it's not anything. It's just energy. Sensory signals don't come with labels attached. Redness is coming from within my brain, as a way of predicting how certain patterns of light appear.

— Anil Seth

Neuroscientist & leading researcher on consciousness and perception

The way I prefer to think of perception is as a processor of active construction, a controlled hallucination. Everything we perceive is a kind of inference, a burst guess about what's out there.

— Anil Seth

Neuroscientist & leading researcher on consciousness and perception

Consciousness is any kind of subjective experience whatsoever. It's what goes away when you fall into a dreamless sleep or go into general anesthesia, and what comes back when you wake-up or come around.

— Anil Seth

Neuroscientist & leading researcher on consciousness and perception

It's not enough to sit in our ivory towers or offices and think we have to go out and talk to people who are affected by a problem to understand what's going on, on the ground.

— Beth Simone Noveck

Chief Innovation Officer of the White House & Open Government Advocate

Distrust in government is very dangerous – what follows is the ability for authoritarian and totalitarian forms of government to take control, and that doesn't do anybody, any good.

— Beth Simone Noveck

Chief Innovation Officer of the White House & Open Government Advocate

We need to shift our thinking about what government does, and what civil servants do, away from this relentless focus on policy and ideology and onto project management and problem solving.

— Beth Simone Noveck

Chief Innovation Officer of the White House & Open Government Advocate

The danger is that when we jump too quickly to the solution, not only is the floor littered with the inventions that never worked, but we risk designing solutions that never fit the problem.

— Beth Simone Noveck

Chief Innovation Officer of the White House & Open Government Advocate

The process of problem definition is a discipline that we rarely teach or learn. It is one of the most important things that we can invest our time in. What are the true underlying causes of a problem? How are people really affected?

— Beth Simone Noveck

Chief Innovation Officer of the White House & Open Government Advocate

If your strategy is to do everything, you have no strategy at all.

— Robert E. Siegel

NPR Host and Senior News Correspondent for Over Three Decades

Incumbents are not doomed, and disruptors are not ordained.

— Robert E. Siegel

NPR Host and Senior News Correspondent for Over Three Decades

You can't stay in your lane anymore – you need to be good at multiple things, and understand interactions.

— Robert E. Siegel

NPR Host and Senior News Correspondent for Over Three Decades

In a world where everything is connected, there's bits and bytes moving, and leaders need to understand what happens when functions inside a company interact. What happens when your company is interacting with others inside of its ecosystem? There's a flow to business and leaders need to be able to see that flow.

— Robert E. Siegel

NPR Host and Senior News Correspondent for Over Three Decades