My parents instilled in me the belief that everyone you meet can teach you something, regardless of their age, background, or education.

There is an old saying in martial arts… blood and honour. In battle, you battle, but afterwards there's respect. You're giving everything in that place- you've done everything you can apart from dying, and you've shared that with this other individual. You shared blood, tears, sweat and competition. It's the height of challenge- and once that challenge is over, the better man or woman wins in that moment – and so the opponents have nothing but respect for each other.

In large organizations, a small group of leaders can hold the organization's capacity to change hostage to their own personal willingness to adapt and change – they are the gatekeepers – and even if they have the best will in the world, there simply will not be enough of them to deal with the complexity that we have in the environment around us.

In the case of Brazil, one of the most important things is the huge ethnic and cultural mixture which makes us a country with dynamism, vibrancy, and the ability to understand the psychology of other nations. We have problems, of course, but this is one of our huge strengths, and a huge foreign policy asset.

You don't pick an aesthetic in abstract – you need to have a core point, a core reason to make a film, and the form of aesthetic springs from that necessity. Everything has to relate to that core intention.

My fear has never been the machines waking up and deciding to do away with us, but rather that we- in our own bone headed way- deploy systems inappropriately, or without thinking through the unintended consequences that may occur.

The starting point is to realise that brand, in whatever type of organisation, is the most important and sustainable asset you've got. People may leave or die, buildings may dilapidate or fall down, products and services may become obsolete… The thing that lives on is brand.

No one chooses their level of creativity. Understanding the neurological underpinnings of our reactions to art doesn't detract from the beauty and awe these creations inspire.

To fight back, you have to first identify the enemy and right now, the enemies are corporations and the culture of consumerism. Brands work on the principle that if you break down people's confidence, they will be much more vulnerable to advertising, and much more likely to go out and consume.

With participatory culture, economics dictates that we pour more resources into building an infrastructure platform that anyone can use, so most resources go into empowering 'the long tail'. Small groups of people can come together and make use of a powerful infrastructure to enable them to pursue their own passions and interests, without regard for popularity.

You cannot just say to people, 'oh be creative' and then there will be a waste of time. You have to be very clear in what you are looking for and listen to people.

It's taken for me to get into my 30s to realise I am more than the media told me I was- I have more to say, so do my friends. We are intelligent, we are strong, we are multi-faceted, we are vulgar and we are funny.