I do this thing- I say something out-loud–announce it to the public–and then I'm forced to do it because people are excited and I don't want to let them down.

I often tell students we work with that there will be moments when they, as newcomers, propose ideas or approaches that are innovative and correct simply because they bring a fresh perspective, uninfluenced by established norms or the supposed limits of what's possible.

Neuroscience shows us that habit formation is based on how rewarding something is, not willpower. Willpower isn't even in the equation. We like to think of willpower is something, but it's more myth than muscle.

These institutions walk, talk and act like commercial-organisations and must be treated as such.

Our vision is something we call 'SETI of the mind.' The goal is to treat the DMT space and other altered states as novel domains to be explored, much in the same way we treat outer space. It is a completely new frontier inhabited by beings that we treat as potential intelligences with whom we can establish a two-way relationship.

British identity is profoundly tied-up with Europe and vice-versa.

We see ourselves as the long term creative and strategic partners to our clients and that word – partner – is really important to us. We will put intellectual, human, financial capital around the ideas of our clients and make them happen. A manager is about somebody that has an opinion, who has the ability to take your dream from inside your head to a reality.

Art is hardwired into our DNA; we've been making it for at least 50,000 years. It's almost magic – it has a mysterious power over us when we look at it and connect to it. Art connects directly with our emotions; it can move us and help us understand our place in the world. Art, literally is part of who we are.

People underestimate their personal probability of encountering negative …it is not so much that individuals believe that negative events will not happen, but rather that these events are relatively unlikely to happen to them.

Great founders such as Brian Chesky of Airbnb, Drew Houston of Dropbox, or Adi Tatarko of Houzz, are all on a mission to build a product or service that corrects something that they believe the world got wrong. They are on a mission to correct a personal problem or personal pain.

Choosing not to rely on outside funding offers greater freedom overall. While there's significant sacrifice upfront, about 10 years down the line, you begin to truly value the autonomy it provides.

At Dyson our philosophy has always been to invest in the long term. To power our 25 year pipeline of technology we have just announced a further £1.5 billion investment into new research and development on top of our current spending of £3 million a week. You cannot create disruptive technology without investing heavily in the long term.