Technology

Social media has completely and seismically changed our industry in a way that is hard to express. Historically we would have largely been reliant on a few gatekeepers, but that has been completely flipped on its head with social media, in that anybody with a unique voice that is able to connect with an audience can be talent.

Working with the world's best athletes forced us to build the most accurate technology, and not to cut any accuracy or performance corners. Pro athletes helped to remove the stigma around health monitoring and make it something aspirational instead.

That's the future of medicine… being able to see a doctor before something happens, not after… seeing a doctor when you need to, not on some random annual check-up day once a year. Data can create a real story for how the body is evolving and what's happening right at this very moment.

The potential of wearable health monitoring is enormous, and under appreciated by a lot of society, because version-1 of wearables were – to put it politely – underwhelming. The health care industry spends a lot on curative costs… and if you shift the curative to the preventative, you can save a tonne of money and have better outcomes.

We needed to shift the media economy off a dependence on online advertising, and we needed to change who the customer is. Both things are possible with paid subscriptions because it's trust rather than content that gets monetised.

The things that get rewarded in those systems are things that provoke, divide and drive outrage – so we end up with a broken media economy that drives us all crazy and doesn't represent the best version of ourselves – that doesn't help us come to a common understanding of truth.

All you have to do is walk through an airport, for example, and notice that it is very difficult to navigate through it. You will encounter humans (almost statue like) who are glued – looking at their mobile phones, unaware of what is happening around them, because they are addicted to their technology. That is by design that people are addicted to technology.

Neuroethicist & Duke Law professor specializing in neurorights and genetics policy

Deep fakes in terms of a true deep fake, you do not even know if this is Barack Obama speaking or if this is a synthetic Barack Obama. There are ways to detect that today, and we think that we can discern otherwise. That's quickly going to fall, but already the minute changes that can manipulate perception are terrifying.

Neuroethicist & Duke Law professor specializing in neurorights and genetics policy

We are very porous now, and it isn't just through neurotechnology, it is through all modes of technology that are designed to interpret and change our cognitive and effective functioning. So as I wrote this book, it is more of a call to recognise that in the modern era we have to expand our notion of liberty to include the right to cognitive liberty.

Neuroethicist & Duke Law professor specializing in neurorights and genetics policy

Consider the adoption rates of various technologies: for telephone and electricity, it took approximately 15 years to jump from a 50% to 75% market share. With the advent of the internet and computers, that span dropped to 10 years. Television achieved this in only 5 years. But smartphones? They shattered all records with a mere 3-year period.

In my research spanning the last decade, it struck me that we might be conducting a massive, uncontrolled experiment on an entire generation of humans, without fully understanding the potential ramifications. We're all altering our behaviors due to the advent of mobile information, media, and communications technology.

The central premise of my book, the concept of the brain being 'rewired', essentially posits that any change in our behavior results in a change in our brain. This isn't mere conjecture; it's a neurobiological fact. Small behavioral changes trigger small changes in the brain, whereas significant behavioral shifts lead to substantial neural alterations.

Don't base your identity on your opinions. This can be a perilous path because it makes it challenging to change your mind. Instead, it's preferable to root your identity in your values and character.

Founding Executive Editor of Wired Magazine & Technology Thinker

Without a doubt, even when an influencer is reaching out to a million followers about fashion, they are still communicating with a million people. That's a staggering degree of influence.

Influencers wield enormous influence, and sometimes, this can manifest negatively. The spread of anti-vaccination rhetoric, the reluctance to use sunscreen, and the rise of conspiracy theories like QAnon can be profoundly damaging.

In the future, these blood tests will allow us to offer treatments for Alzheimer's disease 10, 20, or even 30 years before symptoms start to manifest, much like how we currently handle cholesterol. This early detection and intervention will be our strategy for combating Alzheimer's.

Alzheimer's disease researcher and Harvard Medical School neuroscientist