From 600+ conversations with the world’s leading thinkers.
Instead of militaries fighting militaries, we now have militaries or military motivated agents that are able to activate civilians in each other's countries. Social media is global national security threat, and one that we're not even spending billions of dollars to protect against.
Our brain is local and linear, and we live in a global and exponential world. If you want to keep pace, you have to perform and think at speed and scale – and we're not built for it. Flow is literally our leverage for keeping pace in a global, exponential world.
Digital media has allowed a complete bypass of those structures – there's less control around power – and people can amass huge followings for totally irrational reasons. Social media has broken the stranglehold that hierarchy often has in organisations for better and for worse.
Look at it this way, there's practically no friction to sign-up to DoorDash as a dasher. If you have a car or bike, you can start dashing in hours, and earning money. You can use it to complement other work that you have and fill the gaps so to speak. So many people are doing this now, across so many businesses, that we have to codify it properly into law.
ISIS and Al Qaeda don't radicalise anybody, what they do is tip people over the edge. The online phenomenon just speeds it up.
Transport, natural disasters, the distribution of resources, globalisation – engineers and inventors have the traits and skillset to solve the problems the world faces today. And therefore have the potential to impact the world and economy. The economy can be boosted by exporting tangible technology that is in global demand. This is the hands of engineers.
The perspective of seeing the Earth from space has rewired our brain. We used to have a 2-dimensional view for hundreds of thousands of years. Now with space telescopes we have a 4-dimensional view of our universe.
We now have all the tools to do it. Computers are a billion times more powerful, the data is vastly better, our understanding of psychology is vastly better – we have all the elements we need now to do these things and to do them well.
If Russia or China try to fly a plane into the United States, they'll be shut down by a USAF F35 that we spent a trillion-dollars developing. Meanwhile, if they try and fly an information plane into the United States they're met with Facebook and Google algorithms that run an auction to enable them to get the maximum audience, for the cheapest price. They're met with a white glove that takes them directly to their target.
The word engage is the most important thing when it comes to creating a strong brand. From day one, any time someone would comment I would comment back to them- and I started to understand our audience really quickly. I probably spent 3 or 4 hours a day on our social media channel replying to people.
I'd only been at Apple a few months and I was sitting in the Macintosh lab with Steve Jobs and Bill Gates listening to them talking about their 'noble cause.' I had never heard about having a 'noble cause' in business- for me, it was about gladiatorial competition... Here was Steve Jobs and Bill Gates talking about empowering knowledge workers with tools for the mind, making them incredibly productive, and helping them to change the way things were done in our world; creating entirely new industries in the process.
You probably know your cholesterol level. You know your heart rate, your resting heart rate, the number of steps that you take per day. But most people have absolutely no idea what is happening inside their brains other than through self-reflection. So the ability to quantify that and give people direct access to information about what's happening to their brains could be radically transformational.