Leadership

It's about finding the right balance between being bold, patient, and persistent. For me, it's about not thinking it's crazy to reach out to an Oscar winner or a billionaire, but realizing it takes patience and time.

I told my dad from the beginning, we're fighting both disease and doubt, and we have to tackle them simultaneously.

For me, it's about the power of storytelling. Everything we do is rooted in story. People resonate with stories. I can't tell you how many times I've sat with some of the most famous or richest people in the world, and when you share a story, you can see them reflecting on their own families, their own experiences.

I woke up every day both inspired and terrified by the thought of building something from scratch and helping to save lives. It's a pretty good way to live, being both inspired and terrified.

Being an entrepreneur, or even running a large organization, is like being a society builder. The system is bigger than any individual. When you build a business, you're architecting and constructing something substantial.

Founder and former CEO of Panera Bread Company

I can't make people do anything. What I can do is find the right people—those who fit the culture—and let their humanity shine. Then, I need to create the support and mechanisms for that to happen.

Founder and former CEO of Panera Bread Company

The job of an entrepreneur or a competitive leader is to create the conditions that make your organisation the better competitive alternative. All your efforts should be directed towards marshalling and channelling resources—human and intellectual capital—towards being the best competitive alternative.

Founder and former CEO of Panera Bread Company

STS-93, the mission where we launched the Chandra telescope, was conceived 25 years before we launched it. Someone had that vision long before it became a reality. This long-term perspective is essential.

NASA Astronaut & Space Shuttle Mission Specialist

I think that if you care about something, then you have a mission. Knowing that, and that your specific set of skills and experience brings something special to that mission, are key.

NASA Astronaut & Space Shuttle Mission Specialist

Mental resilience comes from knowing, deep down, that you're supposed to be where you are. Confidence in your purpose is crucial. By focusing on the next step while keeping the big picture in mind, you can effectively accomplish the mission.

NASA Astronaut & Space Shuttle Mission Specialist

We need to challenge the notion that if you don't feel like a superhero, then you must not be the right person for the job. Today's most important challenges are met by teams of people, as opposed to a single superhero.

NASA Astronaut & Space Shuttle Mission Specialist

Being underestimated often brings out the best in me. It's not just about overcoming insecurity but leveraging it as a catalyst to ensure that I bring everything I have to the mission and that I muster the courage to show people who I really am.

NASA Astronaut & Space Shuttle Mission Specialist

Trust is the golden thread that runs through not just a kidnap negotiation or a business deal, but life in general. It takes a long time to build, but it's lost in an instant. Trust is about following through—doing what you say you're going to do.

Wisconsin Governor and 2016 Presidential Candidate

Self-awareness—the ability to emotionally self-regulate, which is the number one skill of the world's best negotiators. It's about tapping into your red centre and asking, 'What's really showing up for me right now?' It's about recognizing your biases, unhelpful thinking, or negative intentions.

Wisconsin Governor and 2016 Presidential Candidate

Most people misunderstand what a negotiation is. In my experience, it's simply a conversation with a purpose. We tend to rush to problem-solving, eager to reach the solution, often leapfrogging several important steps. But to get the best possible deal for everyone, it starts with the right mindset.

Wisconsin Governor and 2016 Presidential Candidate

The idea that you will sit down with someone who's had 30 or 40 years of lived experience and then somehow get them to change their mind in one sitting is implausible.