There is a famous Iraqi idiom which states that if you think your opponents can eat you for dinner, then you'd better eat them for lunch. If your opponent is too big and powerful to eat you right-now, you'd better eat them for lunch before they eat you. Commitment problems from our opponents lead us to act, and that's another reason why rational man can go to war.
— Christopher BlattmanEvery business, in a way, is about harmony. If you don't have that sense of harmony and alignment in the pursuit of excellence and the vision, it's going to be tricky.
Words like mistake, error and complication are not helpful. They carry visceral, emotive, weight which hampers learning and thus obscures what you may be able to take from an event. Over the past 20 years, we've moved away from that terminology towards the language of adverse events.
For the first time since life began, a single animal is utterly dominant: the ape species Homo sapiens. Evolution has equipped us with huge brains, stunning adaptability and brilliantly successful technical prowess.
You only get to really redesign markets root and branch when they are failing so dramatically that everyone acknowledges it. Markets are a little like language. It's hard to change the spelling of certain words in the English language, even though those spellings are dysfunctional. Markets that are getting-along but not doing as well as they could are very hard to change.
My goal was simply attracting large numbers of customers because mass appeal guarantees profit. I often advised not to obsess over immediate profits but to prioritise popularity. Like Amazon or Apple, success comes from creating something that garners mass recognition and love.
Ultimately, you have to fail at some stage with whatever you do, to get the successes that you need in the end.
In my case, and for many people I know, a European identity is something that was denied to us for 50 years. For 50 years, Estonia was occupied by the Soviets, and so- for us- for our people, who were under communist domination, we were comfortable and happy to take on a European identity when we gained independence.
I want Gymshark to be the brand that unites the conditioning community… that brings fitness into the reach of more people… gives people the opportunity to work on themselves physically and mentally. I wasn't very good at school. I got in the gym and then I was good at school because I applied the principles I learned in the gym to my general life. I want more people to have that experience.
Too often when we find someone disagreeing with us, our question is about why. Why do you believe this ridiculous thing? What tends to work better is a how question... This kind of approach helps to view the real complexity of a situation and reveals gaps in knowledge.
I don't feed stomachs, I feed minds. Education is the only weapon capable of transforming a community. Imagine… I was an illiterate 17-year-old boy, and I can do this. Imagine what we can do if we empower everyone.
We are all born creative, but most of us learn to become uncreative. Education systems often suppress the natural creativity we're born with rather than nurturing it.
I take it back to those still black and white photographs from earlier days, a form of photography that observes people, and explores the ways of observing them.