Psychology

Each person is trapped in their own world and assume that the rest of humanity sees the world the same way that they do. That assumption is incorrect. You see the world differently to me, and that's true for every situation in which we find ourselves.

Nobel Prize Winner in Economics for Behavioral Economics Research

You can think of the human mind as a measuring instrument. We're making judgements all the time and studies show that on a day-to-day basis, when presented with the same evidence, our judgements may be different.

Legal Scholar & White House Office of Management & Budget Administrator

The easiest way to understand noise is by thinking about measurements. The variability of the error is noise – and that's important. In the mathematics of accuracy, the expression for total error is very simple and quite compelling. It is bias-squared plus noise-squared.

Nobel Prize Winner in Economics for Behavioral Economics Research

Nothing in this world has deep enough roots to sustain us. We keep grasping for something in the world that we think will ease our existential pain, but the pain itself is a result of over-identifying with the world.

Author of "A Return to Love" & Spiritual Activist

You cannot genuinely connect with another human being through technology. You can only connect with other human beings through the mind, and through love, but technology can serve the process.

Author of "A Return to Love" & Spiritual Activist

Every acorn is already programmed to become an oak tree, every embryo is programmed to become a baby, and every bud is programmed to become a blossom. Human beings are programmed as well, but we have something an acorn does not; free will.

Author of "A Return to Love" & Spiritual Activist

Money gets inside us; it creates our perceptions and changes the way we operate. It changes the people among whom we are, and who we are. When we're not in touch with that reality, it can change us in heinous ways.

Documentary filmmaker and philanthropist; great-granddaughter of Walt Disney

You create change in other people when you're totally honest, transparent, and authentic. When you show people who you really are, with all your flaws, with all your vulnerabilities…it moves them.

Documentary filmmaker and philanthropist; great-granddaughter of Walt Disney

You should try and copy everything you possibly can! It's just that if you run out of alternatives, if you run out of options to copy, you will realise that your entire life has conditioned you to not only be a great copier, but to hesitate when copying is no longer an option.

Co-Founder of Square & Mobile Payment Pioneer

I also want to dispel the hero-myth of entrepreneurs, that they're somehow super-gifted individuals who are better than me or the people I know. I don't know any like that – my friends sleep late, smell funny, do stupid stuff and have weird joint problems.

Co-Founder of Square & Mobile Payment Pioneer

Doing something that has never been done before is terrifying… all the people who love you will tell you not to do it… not because they're jealous, but because they're genuinely scared for you… they're worried for your wellbeing.

Co-Founder of Square & Mobile Payment Pioneer

We want to be influenced because we want to be right. We want to take the more adaptive strategies in any situations in order to have good outcomes. It's an evolutionary psychological adaptation.

Influence & Persuasion Expert; Author of "Influence: The Psychology of Persuasion

You have to step back and focus on the merits of the offer- not the person who brought the offer to you. That's how you defend yourself. You recognise that there's something that goes on first as important as the message itself inclining you towards purchase or agreement.

Influence & Persuasion Expert; Author of "Influence: The Psychology of Persuasion

We have the tendency to follow those who are comparable to us. It reduces uncertainty and provides us with an extremely effective shortcut into deciding how to best behave in a world that has become overloaded with information and stimulus.

Influence & Persuasion Expert; Author of "Influence: The Psychology of Persuasion

If you go into a new situation where you don't know anybody and you want to be more influential, don't look around the room and say hmmm… who can most help me here?… instead, look around and say hmmm…. Who can I most help here? You will put that person in a position where they will be standing on the balls of their feet to help you!

Influence & Persuasion Expert; Author of "Influence: The Psychology of Persuasion

We all inhabit distinctive inner universes. We all see and experience the world in a slightly different way. Understanding perception has a lot of consequences for understanding who we are.

Neuroscientist & leading researcher on consciousness and perception