From 600+ conversations with the world’s leading thinkers.
If you do not pull your socks on tightly, you're likely to get wrinkles in them. Wrinkles cause blisters. Blisters force players to sit on the sideline. And players sitting on the sideline lose games.
For me, sports were a sanctuary, the only place where I felt at home, could connect with others, and navigate my life and pain. Many NGOs already focus on essential aid and medical needs, so our foundation aims to complement these efforts by introducing sports.
Everyone has a little bit of warrior in them. We all grow up and have a little piece of us which wants to be a superhero, who goes and fights the bad guys. In real life, fighting is tough, you have to overcome your fears – nobody really wants to get into a fight! Escaping that fear is the reason so many people who get into combat sports.
Fighting crosses demographics. You can come to one of our gyms and find a barrister rolling with a security guard. If you go to the polo club, it's usually a single demographic.
There's an old adage that the boxer is the last one to know – it's not true, he's the first one to know, but the last to acknowledge it. You can learn from defeat – it's not the end of the world, but you have to learn from it.
I realised that athletes were my customers- they were the people I wanted to sell too. We wrote to them with a 15% discount offer, and the chance to become an agent to help fund their club. I must have got 200 agents signed-up and the business started to grow.
Confidence, after all, is simply one's belief in their own ability to accomplish a task or achieve a result. It's an elusive and abstract feeling. In my experience, many of the individuals I work with, including Olympians, often lack this so-called essential trait. My approach is always to redirect their focus from this nebulous concept of confidence to the concrete tasks at hand.
As a player, you are your asset. You have to manage and keep your performance- as an athlete- at the highest standard. This is key…. after all, you can't market something that's not working or performing well.
For many years, motorsport resembled a pyramid—a well-established, widely recognized structure with Formula 1 at its pinnacle. When Formula E emerged, it occupied a completely different position. It remains somewhat set apart, and only in recent years has it begun to be recognized as established motorsport by the broader community.
There have been times when I've been on the sidelines, dreading a gruelling running session, wondering why I'm doing this. But then I remember my teammates are all pushing through the same challenges. That collective effort helps me to buckle down and just get on with it.
I firmly believe that a certain level of strength and mental discipline is a prerequisite to excel in this sport. It's a challenging path, requiring years to adapt to the physical impacts, injuries, stringent diets, and discipline. You either love it or you hate it, and those who love it, do it.
Anyone can have a good trainer; you can learn the moves and get fit. Any boxer or athlete can get super fit – the edge is mental ability – It's having the self-belief. If you're not right in the head? You'll never do it.