“The distinction between offline and online retail will vanish, as consumers will not be able to tell where one started and the other finished. This is what we call at Farfetch 'Augmented Retail'.”
— José Neves
Founder and CEO of Farfetch, luxury fashion e-commerce platform

The quote archive

Sport

A growing archive of 3,000+ moments, drawn from every interview.

When you're training in the martial arts, you always want to be getting beaten in the practice room. That signifies you're fighting good people. When you're getting beaten, you're getting better, you're learning.

— Michael Bisping

Former UFC Middleweight Champion & MMA fighter turned commentator

You're not going to be a warrior in battle unless you are a warrior in preparation. You have to be single-minded, you can't just show-up on the night.

— Michael Bisping

Former UFC Middleweight Champion & MMA fighter turned commentator

When you're angry, you're in a frantic state of mind, you are not the best version of yourself. When you're fighting the very best martial artists on the planet, you cannot react out of emotion. You have to be cool, calm, collected and in the moment.

— Michael Bisping

Former UFC Middleweight Champion & MMA fighter turned commentator

Martial arts gave me my identity, my purpose, a passion for a pursuit in life. I wasn't particularly good at sports, I didn't have many friends, and was a bit of a loner. Martial arts changed everything. I finally found something I was good at... it became my identity... it helped my confidence... it gave me a social circle!

— Michael Bisping

Former UFC Middleweight Champion & MMA fighter turned commentator

Building mental fitness is akin to being an elite athlete. It's not enough for the athletes just to have great technical skills, they need to be equally mentally prepared also.

— Jody Michael

Everyone has a little bit of warrior in them. We all grow up and have a little piece of us which wants to be a superhero, who goes and fights the bad guys. In real life, fighting is tough, you have to overcome your fears – nobody really wants to get into a fight! Escaping that fear is the reason so many people who get into combat sports.

— Francis Ngannou

Former UFC Heavyweight Champion & Mixed Martial Arts Pioneer

Working with the world's best athletes forced us to build the most accurate technology, and not to cut any accuracy or performance corners. Pro athletes helped to remove the stigma around health monitoring and make it something aspirational instead.

— Will Ahmed

Skiing gave me purpose, and a goal. As a kid, there are so many distractions, and so many different paths to take. I saw a lot of my friends, who were perhaps more talented than I was, without the same goals and determination- and it caused them to veer off course.

— Lindsey Vonn

Olympic Alpine Skier with Most World Cup Wins by Female Athlete

I fell in love with the process first – they sometimes call it the grind. I fell in love with movement, with training, with everything between the competitions – and falling in love with that was instrumental to me because now, when things don't go right, and I feel vulnerable or emotional, I can dip into that state.

— Sally Fitzgibbons

Professional surfer and multiple-time world championship competitor

You're basically trying to be predictive text for the ocean. You could be sitting out there – you've warmed up – you've mapped the line-up – and you've mentally prepared for where waves are going to break – you could have all that knowledge, but when you paddle out – everything could be completely different.

— Sally Fitzgibbons

Professional surfer and multiple-time world championship competitor

The reality is – you can't accomplish anything unless you're all in emotionally, physically… you have to put it all on the table. You can't just put a little part of you out there in case you get hurt… guess what… everything about competition will hurt.

— Sally Fitzgibbons

Professional surfer and multiple-time world championship competitor

The more you do it – the more you build a mental scar tissue that you can lean on – That's the 'stuff' that lets you pick up the pieces and go again.

— Sally Fitzgibbons

Professional surfer and multiple-time world championship competitor

When you go out to run 100 miles – the lessons of a lifetime get compressed into 24 hours of non-stop running.

— Dean Karnazes

Ultramarathon runner known for extreme endurance feats and adventures

Most people think, 'that's not me, I could never run a marathon!' That's precisely why you should do it – a marathon is a way of proving to yourself that you're better than you think- that you can go further- and endure more.

— Dean Karnazes

Ultramarathon runner known for extreme endurance feats and adventures

There's thousands of people out there- men and women- probably waiting for me to drop dead so they can take my position, and I wouldn't have it any other way. I've done the show with a blown-out back, with one leg, coming off laryngitis, coming off or having a 103 degree fever.

— Bruce Buffer

UFC and Pride Fighting Championships Announcer

The level of preparation before fighters' step into the octagon is huge – at minimum fighters will train for 6-8 week, non-stop at camp, just for this 3 or 5, 5 minute-a-round battle. It is the loneliest sport in the world when it comes to it…. you are training with your team, but once you enter the octagon and that gate closes? It is you alone.

— Bruce Buffer

UFC and Pride Fighting Championships Announcer