From 600+ conversations with the world’s leading thinkers.
I came to the conclusion that clubs would be better of promoting strategies that induce home-advantage rather than fighting for higher ticket price because the incremental value of each point lost is higher than the value of those more expensive tickets. If you drive your home advantage, your revenues go up!
I knew I could still fight, and some of the people close to me said, 'not with one eye you can't' so I continued anyway... I lied, I cheated and scammed the system... I did whatever I could. It was highly stressful, but I believed in myself.
For many years, motorsport resembled a pyramid—a well-established, widely recognized structure with Formula 1 at its pinnacle. When Formula E emerged, it occupied a completely different position. It remains somewhat set apart, and only in recent years has it begun to be recognized as established motorsport by the broader community.
This might sound strange, but I've never been 'afraid.' I've certainly been nervous- very nervous- but I've never been afraid. That's what has allowed me to come back from injuries- I'm not afraid of the consequences. I know the risks, I accept the risks, but I'm not afraid of the risks.
My approach is always to redirect their focus from this nebulous concept of confidence to the concrete tasks at hand. These are tasks they have successfully completed numerous times. Whether they feel confident or not is irrelevant; the real key is maintaining focus in the moment.
I would have played basketball for $120,000 for 7 years rather than $120 million, because I loved to play basketball. I never said to myself that I would only play basketball if they pay me $100million – I played basketball because I loved basketball.
Mixed martial arts aren't like boxing. In boxing, if you lose on your way up? It's pretty much career over. In mixed martial arts, there are so many ways to win and lose... When that happens, you say, 'OK, what did I do wrong?' – you have to be honest with yourself.
There's an old adage that the boxer is the last one to know – it's not true, he's the first one to know, but the last to acknowledge it. You can learn from defeat – it's not the end of the world, but you have to learn from it.
My aspiration has always been to fully embrace life's offerings. Success isn't about the endpoint; it's about the journey – the growth from where I began and the rich stories gathered along the way.
I approached fighting, and each contest, as an experiment. I would develop hypotheses on what strategies and techniques were winning, I would set-up experiments (or go into fights)- try them out- run tests- look at the results and try to be as unemotional as possible.
If you're not an action sport athlete, and you spend all your time chasing action sport athletes around mountains and across oceans, you're going to break things… I broke 82 bones and realized that if I didn't take my obsession beyond action sports that I would kill myself.
As a player, you are your asset. You have to manage and keep your performance- as an athlete- at the highest standard. This is key…. after all, you can't market something that's not working or performing well.