In a world where everyone gets to play in social media, we're about to realise that the vast majority of people aren't good enough. Now we have an ecosystem where everyone gets out there and says they're great. The vast majority are not going to be great.

The brain's adaptability is astounding. The brain is continuously rewiring; it's different now than it was just 30 seconds ago. That is fascinating and offers great promise.

The mindset shift has to be from those one-off activations to seeing gaming as a holistic, integral part of your overall strategy — something that's always on, like social media. Because think about it: as a brand, there's never a day when you go, 'Well, today we're not doing anything on social.' That just doesn't happen, right? The same mindset needs to apply to gaming.

There are many in Europe and America who believe that our current troubles arise from excess debt, at both the household and national level. Those focusing on debt at the national level have warned that debt financed spending will in the long run be counterproductive.

Alzheimer's starts its destructive process 30 years prior to its typical diagnosis. Therefore, when considering the prevalence of this disease, we're speaking of 7 million diagnosed patients in the US. But then, one might ask, how many Americans currently have the initial stages of Alzheimer's, characterized by amyloid plaques, cell death, tangles, and inflammation, already festering in their brains? I concur with the higher estimates, suggesting around 40 million people.