I don't think of what I do solely as an expression of me and my life; it's more that I'm someone who loves what happens when a great song comes into my life. I become still. I see life as beautiful… majestic. I feel more like the song is doing something for me rather than me doing something to make the song… or to do to the song.

We recently set ourselves the goal of educating 10 million children in the next decade; it's ambitious, but we're attracting incredible people and partners to help us on this journey, and I genuinely believe we'll achieve it.

On the night of my 30th birthday, I was at a bar in San Francisco... I walked out of that bar at midnight, drunk. I didn't even own running gear, I had some comfortable silk boxer shorts on – took off my pants – and took off down an alleyway stumbling south without knowing that a town called Half Moon Bay was nearly 30 miles away. When the alcohol wore off, I had this epiphany. I looked up and saw heaven – I saw the stars – it was the first moment of clarity I had since I'd given up running. It made me realise that perhaps I was on this earth to be a runner – I wasn't happy being a business guy, it was making me miserable. I was comfortable, but miserable.

The brand must not only convince prospective customers and draw them to the brand but also be deeply believed in by the employees and other stakeholders of the company. We say that for the brand to work, employees must live the brand promise.

The phrase 'seeing is believing' has it exactly backwards. The research shows that believing is seeing.