When you're behind a camera, you have this incredible power to freeze a moment in time. But with that power comes responsibility. You're not just taking a picture, you're creating a narrative, you're telling a story.

Many of the pioneer influencers were not intent on carving a career path or generating income through their online activities. They were merely portraying their everyday lives on the digital platform, and managed to stumble upon their niche one way or another.

You asked why movies have become so popular, I'm going to tell you why, it's because the images move… They're not static. I could stare at a Van-Gogh for hours, but I sit in a theatre and the images move. As the frames move and tell a story, it is that movement which emotionally connects you.

We got to the point where, we are not on our grandparents' planet anymore. Meat has become less healthy for us – it's too available. There are too many calories, too much saturated fat. Animals are no longer 'free-rangy', they are growing in very tight confined conditions.

Management that is forced into near time results and paybacks is not tuned for the sort of messages that design has to offer––those of long term customer relationships, of innovative approaches to creating desirable uniqueness.