Culture

Growing up immersed in multiple languages taught me a profound lesson: achieving fluency in a language is akin to mastering the art of human connection and social interaction. To me, social fluency hinges on two pivotal abilities: first, the capacity to decode the nuances of people and situations accurately and swiftly; and second, the skill to engage with others smoothly, effectively, and confidently.

This vulnerability we have is like a crack in the human psyche, a gateway through which madness seeps in. The human brain isn't primarily focused on discerning truth. Instead, it's preoccupied with understanding who to align with and what beliefs to adopt to secure connection and status within a given culture.

British journalist and author known for investigative reporting and psychology books

Swimming transcended mere physical activity. It served as a conduit for life lessons, embodying the essence of its beauty. It taught me discipline, respect for others, and how to navigate the fine line between friendship and competition. Upon arriving in Germany, swimming became my sanctuary during a time when I had no other home. It provided a common language that allowed me to connect with others effortlessly, facilitating a smoother integration into German society.

Syrian Swimmer & Refugee Advocate Who Competed in Olympics

We tend to go deeper with that in terms of specific facial expressions, body language, and vocal tone. And I think what's important to know there is that we often make a lot of mistakes when we're reading other people's emotions because we bring in our own cultural values, our own belief systems, and we oftentimes project emotions onto people as opposed to really knowing how they're feeling.

Psychologist & Director of Yale Center for Emotional Intelligence

I've always been interested in foreign coverage. When I first got into journalism as a student at American University, my goal was to change people's minds about others by helping them understand different perspectives. I didn't necessarily aim to make them feel one way or another, but rather to foster a sense of connection with people they might not know or might even disagree with.

Fox News Correspondent and International Reporter

Legendary artists are not one hit wonders. They have staying power, they've been there for years, decades, generations. Like Beyoncé. After we recorded 'If I Were A Boy', she sat down on the couch with me and was extremely loving, nice, and wanted to know about my family and how I feel about things.

Grammy-nominated music producer and songwriter behind major pop hits

As far back as we know, humans have spent a lot of energy making what I call 'pointless, precious things.' Archaeologists recently uncovered a life-size sculpture of a bison, 14,000 years old, in a cave in France. That must have taken real effort by people likely living a Palaeolithic lifestyle. That's part of why we've been so dominant on this planet.

Life Coach, Author & Sociologist Known for Self-Acceptance Work

So many of the things our culture pushes us to pursue for happiness don't actually work the way we think they will. Material possessions, more money—if you're on social media, you get this strong sense that you should go after more of everything and then you'll feel better.

Psychologist known for teaching popular "Science of Well-Being" course at Yale

Social synchrony is a big feature of human behaviour—it's a weird thing if you think about it, but we do things like marching in time and parading and singing in choirs in ways that are highly coordinated and synchronised. One of the psychological effects of that is it can blur the boundaries between self and group and create this feeling that you are the group, and the group is you.

Cognitive scientist studying ritual, religion, and social bonding mechanisms

Rituals are basically conventional forms of behaviour – the stuff that fashions and traditions are made of. They're not just important in our own society—they're important in every human society, as far as we can tell, going back into deep history and prehistory. And so they are part of our collective inheritance. They vary a lot, but the thing is rituals are universal, and at the same time, they're the building blocks of cultural diversity, of traditions that make us distinct from one another.

Cognitive scientist studying ritual, religion, and social bonding mechanisms

I think what's hard for us to appreciate today is that, for thousands of years of human history—let alone pre-history—there was never this sense, so common to us now, of a future likely to be radically different from the present. But that's a very recent development in human thought that really only dates back, as I argue in the book, to the 18th century.

In markets like books, art, music, and Hollywood, it's extremely hard to predict which products will become runaway hits. In the early days, if a high-status person embraces a product, it can have an enormous impact on its trajectory. Influential people adopt and endorse a product, which gives it an initial push.

The brain can be thought of as a blank slate, yet it comes with certain built-in constraints and proclivities. Every culture recognizes the octave, because it's grounded in physics, a simple 2:1 frequency ratio. Every culture also uses the perfect fifth, 3:2. And every culture divides the octave into a discrete set of steps for their scale, usually between five and eight.

Neuroscientist & author of "This Is Your Brain on Music

Older generations give their trust to experts and influencers based on who and what: credibility, qualifications, and institutional affiliations. Younger generations, by contrast, trust based on how someone makes them feel. And you can manipulate that incredibly effectively in 15 seconds of video: the music, the mood, the atmosphere.

Author & Leading Expert on the Sharing Economy & Collaborative Consumption

If you get the culture right, most of the other stuff — including building your brand to be about the very best customer service — will happen naturally on its own. But if you don't get the culture right, then you're not going to accomplish any of the other stuff.

CEO of Zappos & Pioneer of Company Culture & Happiness

The vision for Zappos was for it to be about the very best customer service and for the Zappos brand to be synonymous with the very best customer service. In order to do that, we had to build a culture where employees genuinely wanted to provide great customer service — where it wasn't a department, but a way of being.

CEO of Zappos & Pioneer of Company Culture & Happiness