“Emotions are perception, but perception of the body itself. You see something scary like a bear, that triggers all kinds of physiological changes in your body. Your heart rate increases, your breath quickens, and the perception of those changes is the emotion. Emotion is another kind of controlled hallucination but geared to the interior of the body rather than the outside world.”

— Anil Seth

Neuroscientist & leading researcher on consciousness and perception

The quote archive

Wisdom in fragments

A growing archive of 3,000+ moments, drawn from every interview.

To understand this better, let's travel back in time, focusing on the evolution of corporate America as an example. The initial major corporations were family businesses, constructed with the intent of longevity and continuity. They were built to be bequeathed, akin to the great establishments in India such as Tata, and even in Japan. The emphasis wasn't merely on scaling to sell, but on nurturing the business to be transferred across generations.

— Professor Alex Hill

I found myself transitioning from an extremely short-term world into an environment where the focus was primarily long-term. The environment, based around colleges, was more relaxed and unhurried. The pace was different – no hourly targets here – with a collegiate atmosphere that placed greater importance on future implications.

— Professor Alex Hill

What seemed like trash to this giant software company was akin to Aladdin's treasure for a 12-year-old. I recruited my older sister as my business partner, and we began to gather discarded floppy disks using my youngest sister's pram. As an added bonus, we offered same-day delivery, a feature that we cheekily called 'Amazon Now'.

— Ajaz Ahmed

Born into a family where my father made about £35 a week and both of my parents worked tirelessly, we didn't have the luxury of material wealth. Yet, we were enveloped in an abundance of love, which I view as the ultimate luxury. This upbringing imbued me with empathy towards families facing similar circumstances.

— Ajaz Ahmed

Our approach is this: diversity is an invitation to the party, inclusion means being asked to dance, and belonging implies having the chance to choose a song on the playlist. This metaphor speaks to making a difference and feeling truly part of something.

— Ajaz Ahmed

We quickly adopt technologies we see potential in and dismiss those that don't seem promising. Over the last five years, we have heavily invested in Artificial Intelligence, which has immense benefits to us and our clients. Conversely, we didn't invest in the metaverse – or, as we call it, the 'metaworse' – due to its inherent lack of potential as a force multiplier and clunky user experience.

— Ajaz Ahmed

Our core belief is in the immense potential of technology as a force multiplier, particularly when it's rendered accessible and intuitive. From the onset, we have viewed the internet through the lens of software, rather than merely brochureware. We view ourselves as an innovation agency, one that marries the spheres of art and technology.

— Ajaz Ahmed

As we scaled up and prepared to go public, we realized that 'learning by doing' wouldn't always cut it. We needed to bring in individuals with expertise and experience, those who had 'been there, done that.' While we are immensely proud of starting out in Chennai, our aspiration has always been to establish a global presence.

— Girish Mathrubootham