Business

Wherever there's judgement there's noise, and more than you think. In the criminal justice system, we saw variability between judges in the severity of their sentencing for equivalent crimes. In business, you may have a company where someone in hiring says, 'bring everyone in, I think they're great' and you end up with a company full of people who shouldn't be there.

Legal scholar & behavioral economist; Obama administration official; "Nudge" theory pioneer

You have to step back and focus on the merits of the offer- not the person who brought the offer to you. That's how you defend yourself. You recognise that there's something that goes on first as important as the message itself inclining you towards purchase or agreement.

Influence & Persuasion Expert; Author of "Influence: The Psychology of Persuasion

If you go into a new situation where you don't know anybody and you want to be more influential, don't look around the room and say hmmm… who can most help me here?… instead, look around and say hmmm…. Who can I most help here? You will put that person in a position where they will be standing on the balls of their feet to help you!

Influence & Persuasion Expert; Author of "Influence: The Psychology of Persuasion

When you're blending digital and physical, you'd better know how things are made. When I talk to my students it's shocking how few of them have ever been to a factory, and how few of them know what a CNC machine is or how goods get from A to B efficiently.

NPR Host and Senior News Correspondent for Over Three Decades

The enemy has to be outside the building, not inside. If the enemy is outside the building, whether you're working on innovation or your quarterly sales-target, you're on the same team… you're playing for the name on the front of the jersey, not the back.

NPR Host and Senior News Correspondent for Over Three Decades

If your strategy is to do everything, you have no strategy at all.

NPR Host and Senior News Correspondent for Over Three Decades

Incumbents are not doomed, and disruptors are not ordained. When we started our research, we thought that all these new Silicon Valley businesses were going to come in and destroy the incumbents. What we actually found was that a number of incumbents were doing things that really allowed them to respond and be ready for change.

NPR Host and Senior News Correspondent for Over Three Decades

Amazon is the archetype of a great brainy and brawny business because they do both so well but since every company is going to have to do those things, the skill set required of leaders will be different over the next couple of decades. In the old days, you could stay within a function, rise through that function, adding teammates to complement your skills…Today I talk about systems of leadership – and you need the ability to see the entire system.

NPR Host and Senior News Correspondent for Over Three Decades

We didn't want to be the best shipper of plastic, nor the best streaming technology, we positioned ourselves as a great place to find stories. We could make that true in the DVD world and the digital world through things like our taste-engine meaning that whether the product came in the post or through a wire, customers saw it as the same.

Co-Founder of Netflix & Streaming Pioneer

The people who were there at the beginning may not be the people who are scalable... As a founder, one of the hardest things you ever may need to do is take someone into your office who was there from the beginning... but who you now recognise doesn't have the skills for the next chapter of the business' journey.

Co-Founder of Netflix & Streaming Pioneer

The layers of compliance that appear in companies are basically what the company does to protect itself against bad judgement. They build guardrails. At Netflix, we decided to flip that around – rather than building systems to protect ourselves from bad decisions, we built systems of judgement, systems that are optimised for the people who have good judgement.

Co-Founder of Netflix & Streaming Pioneer

Culture is not aspirational, it's observational. It's not something you and your co-founders sit down, dream-up, put into PowerPoint, and create some posters from, for the break-out room. Culture, simply, is how you behave and how you treat your co-founders, employees, and customers.

Co-Founder of Netflix & Streaming Pioneer

If this wasn't a huge opportunity, I wouldn't waste my time- most of our investors wouldn't. If we were producing luxury meat that is only aimed at Michelin Star restaurants. The number of people that can afford to eating Michelin star restaurants is relatively few, you're not going to make an impact on the climate, you're not going make an impact on the future of our kids.

There's also a great metaphor from the world of automotive technology. The main naysayers against cars were probably the drivers of carriages in the streets of New York. At some point, the Model T factory was open. And suddenly you're looking around, you're looking at the friend that is driving a car and you're saying, wait a second – he doesn't need a barn to house your horse.

If you have a great show, you have a great business. If you don't have a good show, you have no business. What it means is that show has to come first. Don't start the day by saying 'how many tickets am I going to sell today?'

President and CEO of Cirque du Soleil

When we open a new show, it started with about 20 creators at the table, and I will say to the rest of the company, 'leave them alone. I don't want them to be bugged by HR or finance or administrative stuff. I want them to breathe and eat and sleep only about the artistic content of the next show'.

President and CEO of Cirque du Soleil