Our brains are adept at concealing our motives from ourselves, convincing us that we are not as interested in status as we might actually be. This self-deception, paradoxically, enhances our ability to argue our lack of interest in status, which, in turn, can ironically increase our standing within the social group.

The level of preparation before fighters' step into the octagon is huge – at minimum fighters will train for 6-8 week, non-stop at camp, just for this 3 or 5, 5 minute-a-round battle. It is complete dedication. It is the loneliest sport in the world when it comes to it…. once you enter the octagon and that gate closes? It is you alone. To achieve what our fighters achieve? You need true warrior spirit, dedication, and discipline – you must be consistent with all your efforts.

I take it back to those still black and white photographs from earlier days, a form of photography that observes people, and explores the ways of observing them.

Only one second in time you can find peace – now. There's only one second you can be happy – now. There's only one place you can find peace and happiness. Where you are. This is it, it's not out there somewhere, it's in you.

What I like the most and essentially is never done is to start off a negotiation by talking about how you'll negotiate, what's the process going to be? And to say things like 'my goal in this negotiation is to reach an agreement with you in which we create a giant pie and split it evenly.'

If you go into a business and see an organisational handbook... you're in trouble. When people spend too much time drawing up organisational rules and charts, they're spending less time with customers. Hierarchical structures are the death of flexibility, they are the death of agility and remove the distributed leadership needed to make business work.

Intelligence is the ability to solve problems. For me intelligence is a property of life. Even the most humble unicellular living organism must be intelligent to solve the problems of everyday life. Human intelligence is, for want of a better phrase, a degree of magnitude greater than the intelligence of a Paramecium or, better, of a Chlamydomonas; but the difference is just quantitative and not qualitative.

The important thing which central government can do is to promise, without reservation, that there will be no new taxation and 'emergency' taxation- and that they will focus on collecting existing taxes by expanding the tax-base to those who are evading taxes.

That thing of me being anonymous and just the music that's moving the person.

A lot of entrepreneurs don't make that switch. They cling to that brand identity of 'I'm an innovator,' still tinkering with the product while everyone else is saying, 'Hey, it's good enough — let's hire our first salesperson.'

The moment you send Billy Connolly, Lenny Henry and Victoria Wood out somewhere to make an appeal – they are representatives of 'normal people' perhaps in some ways more than pop stars.... Comedians are a kind of humdrum kind of celebrity, and as such I think they're very good at evoking empathy.

It is essential that the public knows how deeply science and technology affect their lives. A lot of the decisions that will impact our future are underpinned by science, and whilst sometimes these decisions are made by governments – who are elected and hopefully transparent – many are made by corporations who are not generally accountable to the public.