“Marketing is not going to solve a bad product, but it will be an easier and smoother with a good product, with repeat purchases and word of mouth as being the two things that are critical.”
— Erik Huberman

The quote archive

Wisdom in fragments

A growing archive of 3,000+ moments, drawn from every interview.

Bias means your mind, your experiences, and your knowledge is too narrow to take in and truly appreciate the person standing in front of you. We have to hold all humans in respect.

— May-Britt Moser

Neuroscientist; Nobel Prize for discovering brain's positioning system cells

I don't think about myself as a woman in these contexts, I think about myself as a human. We should take advantage of our qualities and not trying to change or hide them.

— May-Britt Moser

Neuroscientist; Nobel Prize for discovering brain's positioning system cells

Diversity brings interesting ideas, interesting challenges and creativity. If there are too many females in a field, then get more men! If there are too many men in a field, get more women!

— May-Britt Moser

Neuroscientist; Nobel Prize for discovering brain's positioning system cells

We all experience challenges. If you always make one thing your excuse or let other people drag you down because of something like your gender, it will become your prophecy. Whatever reason, you will never know for sure. You just have to keep fighting.

— May-Britt Moser

Neuroscientist; Nobel Prize for discovering brain's positioning system cells

I completely appreciate that people think social media is a waste of my time, but spending all day being obsessed with our customer, interacting with them in every way that I can, answering every question, trying to understand everything that I can about them, matches everything that we do and everything that we produce.

— Ella Mills

Founder of Deliciously Ella, plant-based food blogger and author

The word engage is the most important thing when it comes to creating a strong brand. From day one, any time someone would comment I would comment back to them- and I started to understand our audience really quickly. I probably spent 3 or 4 hours a day on our social media channel replying to people.

— Ella Mills

Founder of Deliciously Ella, plant-based food blogger and author

We were able to create a brand before we created a product – and that means that the spaces that we can now go into are so vast, because people know Deliciously Ella not just for a single food product but for an entire lifestyle play.

— Ella Mills

Founder of Deliciously Ella, plant-based food blogger and author

Initially, there was no intention of doing anything with Deliciously Ella – it was a personal project, and that allowed it to grow as a community, and a space, that wasn't commercially focused. I think this gave it a level of authenticity that perhaps some brands struggle with and in retrospect it's been a really interesting approach, albeit an unusual one.

— Ella Mills

Founder of Deliciously Ella, plant-based food blogger and author

For me, starting a business was something that kind of ended up happening, not something I had the intention of doing. You so often hear stories of amazing entrepreneurs who tell you they always had that business instinct, even when they were at school they used to sell marbles or chocolate; and that wasn't me in any shape or form. It all happened incredibly naturally.

— Ella Mills

Founder of Deliciously Ella, plant-based food blogger and author

It was her death that actually made us say 'right, that's it – we've talked a lot but we haven't done anything. Now we've got to do something'. And that's when Zoo Check began which is what we were called in those days.

— Virginia McKenna

British actress known for "Born Free" and animal welfare advocacy

We are the master race. We are the creatures who impose our will on virtually everything that lives and breathes. It's deeply shocking when you start to think about the scale of it.

— Virginia McKenna

British actress known for "Born Free" and animal welfare advocacy

The scale of our damage on the animal world is unimaginable. We inflict pain and suffering on wild and domestic animals. We take away their wild lands and habitats, we use them to test our medicines and they're affected by climate change, pollution and many other aspects of our world.

— Virginia McKenna

British actress known for "Born Free" and animal welfare advocacy

I hated it! I absolutely hated it without knowing why really, at that age. And these two contrasting images in a way became symbols for the rest of my life and the way I think about wildlife. One is how not to keep them, and one is how to leave them alone where they should be.

— Virginia McKenna

British actress known for "Born Free" and animal welfare advocacy

Unless women have the chance to take up an active role in our economies and fulfil their potential, our ambitions for a fairer and more prosperous world simply won't be realised.

— Cherie Blair

Wife of former UK Prime Minister Tony Blair & Human rights lawyer

Where decent jobs are scarce, women can achieve financial independence by becoming job creators rather than job seekers – providing, of course, that they have the right support and opportunities to do so.

— Cherie Blair

Wife of former UK Prime Minister Tony Blair & Human rights lawyer

Research shows that empowering women to gain financial independence generates lasting impact, with women typically investing 90% of their income back into their families. In addition to this, McKinsey estimates that if women and men were to play an identical role in labour markets across the world, an extra $28 trillion would be added to the global economy by 2025.

— Cherie Blair

Wife of former UK Prime Minister Tony Blair & Human rights lawyer