“Our brains are constantly making predictions about the world, and we learn when those predictions turn out to be wrong. So what Marshall did was deliberately redesign training so that people learned how to cope with a wide range of unpredictable challenges—turning the unpredictable into something more predictable.”
— Dr. Nicholas Wright

The quote archive

Wisdom in fragments

A growing archive of 3,000+ moments, drawn from every interview.

Tapping into these forgotten parts of the brain can be transformational for bipolar, for anxiety, fear, depression, PTSD and trauma. This is the part of the brain that is normally stimulated by opioids and cannabinoids; but imagine being able to consciously activate this part of your brain- to create euphoria whenever you need.

— Wim Hof

Extreme athlete known for ice exposure & breathing technique methods

By consciously and regularly going into the cold- I've learned how to tap into this primordial part of the brain; an area we've lost access to because of our destimulative behaviour. We need to get out into the cold, into the heat, and allow our brain to reconnect to these lost areas.

— Wim Hof

Extreme athlete known for ice exposure & breathing technique methods

Within each of us is a deep, complex network of capillaries, veins and arteries which extend a distance equivalent to more than 3 times the circumference of the Earth, and because our body has lost its conditioning to nature, our hearts have to pump 20-30 times a minute more than if we regularly exposed our body to cold water.

— Wim Hof

Extreme athlete known for ice exposure & breathing technique methods

We come from mammals, we are mammals… we're just mammals that wear clothes. We're destimulated – we don't feel the cold, the heat, everything in our environment – even though our physiology is built for it. We've allowed them to lose this fitness, to lose their conditioning – and so our hearts compensate.

— Wim Hof

Extreme athlete known for ice exposure & breathing technique methods

Nobody knows how far we can go as humans and so I listened only to myself and my body and pushed it to go beyond perceived limitations, and guess what – outside that boundary is a whole new life where you really start to live.

— David Goggins

Ultramarathon Runner, Navy SEAL, & Motivational Speaker

I don't see things as impossible; I got right to the equations to figure out how this could be achieved; I didn't put a barrier on my mind or body. A practitioner is the person who goes out and breaks the limits of the mind, the soul, the body.

— David Goggins

Ultramarathon Runner, Navy SEAL, & Motivational Speaker

To overcome extreme obstacles, to do the impossible, you have to create another human being inside yourself. I had to create an image of how I wanted to look, how I wanted to act, how I wanted to believe, how hard I wanted to push. I trained that image in my mind, and then I had to become an artist to create it.

— David Goggins

Ultramarathon Runner, Navy SEAL, & Motivational Speaker

You have to go into a very quiet place in your mind, away from the noise of the world, the noise of doubters, insecurities and your own self. You have to quiet your disbelief and create open mindedness to your own ability to succeed and overcome.

— David Goggins

Ultramarathon Runner, Navy SEAL, & Motivational Speaker

Very few people know how the bottom feels, but I do. It's like quicksand. It grabs you, sucks you under and won't let go. When life is like that it's easy to drift and continue to make the same comfortable choices that are killing you, over and over again.

— David Goggins

Ultramarathon Runner, Navy SEAL, & Motivational Speaker

In reality, you're rarely (if ever) completely helpless, you allow yourself to be helpless. You need to take ownership of a situation, break it down into bitesize chunks and plan accordingly.

— Chris Hadfield

Canadian Astronaut & International Space Station Commander

Having a plan, feeling confident and being competent are the greatest antidotes to fear. If you're just trying to deal with the unknown by crossing your fingers and hoping, you will be utterly helpless when a situation finally manifests.

— Chris Hadfield

Canadian Astronaut & International Space Station Commander

99.9% of the time, you are not in a burning building- and that is precisely the time to think about what you would do in that 0.1% of time when it is on fire.

— Chris Hadfield

Canadian Astronaut & International Space Station Commander

Most every decision that your team will make is independent of you as a leader. If those individuals and teams don't know what that end-game truly looks like, the odds of them making the right decision at any moment in time diminishes.

— Chris Hadfield

Canadian Astronaut & International Space Station Commander

We are facing a global catastrophe, one which should be a bigger motivator for us to come-together around a common cause than even World War II. Climate scientists tell us we're facing an existential crisis, and unless we get emissions under control in the next decade, that climate change will be irreversible.

— Kumi Naidoo

Environmental activist & former Executive Director of Greenpeace International

There has been a pathetic failure of governments to invest in educating people about the rights that they hold and enjoy; I suspect because if people knew their rights, they would claim them and put the governments of the world under pressure.

— Kumi Naidoo

Environmental activist & former Executive Director of Greenpeace International

According to Global Witness, 4 environmental activists are killed somewhere in the world each week, predominantly in Latin America but also in Africa and Asia. These are individuals doing everything from defending water, land and forests to the rights of indigenous communities.

— Kumi Naidoo

Environmental activist & former Executive Director of Greenpeace International