“One of the psychological effects of that is it can blur the boundaries between self and group and create this feeling that you are the group, and the group is you. And this obviously has the capacity to promote quite strong forms of pro-group action.”— Harvey Whitehouse
The quote archive
A growing archive of 3,000+ moments, drawn from every interview.
The average is the enemy of the marketer, because it actually disguises what you really need to know, which is the outliers, the unusual use cases, the anecdotal eccentricity, where most of the really valuable information lies.
— Rory SutherlandVice Chairman of Ogilvy & advertising strategist and behavioral economist
If you're simply trained in accounting or marketing, you'll never have what I call a kind of epiphany. A fantastic business stumbles onto something psychological which just gives it a fantastic edge.
— Rory SutherlandVice Chairman of Ogilvy & advertising strategist and behavioral economist
The problem with market research is that people don't think what they feel, don't say what they think, and don't do what they say.
— Rory SutherlandVice Chairman of Ogilvy & advertising strategist and behavioral economist
Whenever I write a new song with somebody, it feels like the first time. I sometimes feel embarrassed, humiliated, like I don't know what I'm doing until we find a spark. You have to dare to go to this place where, even though you've done it before, it feels like you don't know what you're looking for until you find it.
— Toby GadGrammy-nominated music producer and songwriter behind major pop hits
To me, writing a song is like a ball game. You bounce the ball back and forth until someone doesn't want to play anymore. When you make music, you want to make someone feel something.
— Toby GadGrammy-nominated music producer and songwriter behind major pop hits
I usually start at the end. When you listen to a song for the first time, if there's something you remember from it the next day, that's where I can start writing the song. Whatever the takeaway is, that's the starting point for me.
— Toby GadGrammy-nominated music producer and songwriter behind major pop hits
In improvisation on instruments, I feel creation is going a new path with every note, somewhere you haven't been before. You discover things, you're the adventurer in music. That leads to new songs and nice adventures.
— Toby GadGrammy-nominated music producer and songwriter behind major pop hits
Music is definitely a form of communication, and it gives me a good feeling. If I'm hungry and sit at the piano to play, I'm not hungry anymore. I'll forget everything when I make music. I think when we listen to music, it allows us to feel things.
— Toby GadGrammy-nominated music producer and songwriter behind major pop hits
I often joke that disproving quantum computing sceptics is the primary application of a quantum computer, with everything else being a bonus.
— Scott AaronsonTheoretical computer scientist specializing in quantum computing and computational complexity
Quantum computing is thus not just a technological pursuit, but a deeply philosophical one, aiming to probe the very foundations of our world.
— Scott AaronsonTheoretical computer scientist specializing in quantum computing and computational complexity
Quantum computing can be seen as a monumental effort to fully confront this exponential scaling that lies at the heart of quantum mechanics. By building and testing quantum computers, we are conducting an experiment that should either indisputably confirm this exponential nature, or overturn a century of established quantum theory.
— Scott AaronsonTheoretical computer scientist specializing in quantum computing and computational complexity
This exponential scaling reveals the immense complexity lurking beneath the surface of reality. Taking full computational advantage of these quantum laws is the essence of quantum computing.
— Scott AaronsonTheoretical computer scientist specializing in quantum computing and computational complexity
The surprising consequence is that amplitudes can interfere with each other. If an event can happen in two different ways, one with a positive amplitude and one with a negative amplitude, the contributions can cancel out, leading to zero probability of the event occurring. Decreasing the number of paths can paradoxically increase the likelihood of an outcome.
— Scott AaronsonTheoretical computer scientist specializing in quantum computing and computational complexity
We behave like an entire culture suffering from a severe right-hemisphere brain injury or stroke. It's almost as if our culture has pulled us into the left hemisphere, where anxiety lives, and refuses to let us return.
— Martha BeckLife Coach, Author & Self-Help Expert Known for Relationship & Purpose Guidance
Your mission in life is where your deep gladness and the world's deep hunger meet. When we're being useful and doing what we love, there's a sense of bliss. It's that moment where you say, 'This is why I'm alive. This is reason enough to be alive, right here.'
— Martha BeckLife Coach, Author & Self-Help Expert Known for Relationship & Purpose Guidance
You couldn't design a situation more hostile to human learning than a typical school. We learn not to be creative, because everything is about turning us into good factory workers. That's why these systems were created: to make us into factory workers who produce more stuff, more money, more stuff, more money.
— Martha BeckLife Coach, Author & Self-Help Expert Known for Relationship & Purpose Guidance