Wisdom in fragments

I'm also a fighter – I'm fighting to build PFL. I'm all-in on PFL, just like they are. I have the world say my company is no good or won't succeed, just like they deal with negativity and doubters.

With 650 million global fans, MMA has the third biggest worldwide fanbase (after soccer and basketball). However, those MMA fans are very under-served and very under-monetized.

Success is working on things important and valuable to you with people you like and respect. Since I became financially independent, I work on things that I find interesting and where I can have impact.

Above all, great entrepreneurs have completed and undivided commitment to their company and doing what it takes to make it successful. Building any new major company is much harder than most realize, so if requires a very high pain threshold – great entrepreneurs are so tough mentally and emotionally.

One of the things I love most about my job is the diversity in the pace of work across the organization. I truly enjoy being with people from different parts of the world and working with individuals who operate on completely different approaches.

I believe one of the most important skills you need is the ability to recognize the right people to work with. Without a team you can trust to make things happen, it's physically impossible to manage all the different aspects of your job—a leader is only the tip of the iceberg.

What is especially compelling for us at Nissan with Formula E is that developing these cars generates a wealth of technical insights that benefit the future of electric vehicles—and vice versa. The flexibility inherent in electrification technology allows for a robust exchange of learnings between the sport and our core business.

For many years, motorsport resembled a pyramid—a well-established, widely recognized structure with Formula 1 at its pinnacle. When Formula E emerged, it occupied a completely different position. It remains somewhat set apart, and only in recent years has it begun to be recognized as established motorsport by the broader community.

When you're young, you're basically a time billionaire, sitting on billions of seconds stretching out ahead of you. But here's the thing—most young people, even folks in the middle of life, don't see it that way.

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Time wealth is all about having the freedom to decide how you spend your time, who you spend it with, where you spend it, and what you trade it for. It boils down to one simple truth: recognizing time as your most precious asset—the only thing you can never get back.

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Anti-goals are all about what you refuse to give up while chasing those goals. The trap a lot of people fall into is getting so laser-focused on the target that everything else just fades away. You put on blinders.

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Thriving as a human isn't some finish line you cross; it's an ongoing journey. You want a life where you can feel like you're thriving every single day—not just fixated on some peak you're aiming for, but actually savouring each step along the way.

Content creator and author known for insights on decision-making and business

The arrival fallacy is this notion, this psychological trick we play on ourselves, where we repeatedly convince ourselves that happiness, contentment, and fulfilment lie just beyond whatever mountaintop we've set as our ultimate goal. You hit that target you've built up as the finish line, and sure, you get a fleeting rush of dopamine-fuelled euphoria—only to find yourself quickly eyeing a new, distant summit.

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We started with an approval and a business case—a blank sheet of paper. There was no one with a motorsports job title in the company, so we had to build all the building blocks from scratch.

It's been a high-speed laboratory for the most advanced electric cars in the world, which Formula E cars are.

Let's stay true to Jaguar's philosophy: let's be a copy of nothing, let's lead and not follow, let's be the first. At the time, we were the first brand to fully commit to Formula E.