“We don't fail because we make mistakes; mistakes can be fixed. We fail because we quit. And we quit because belief collapsed, not because the strategy was wrong.”
— Nir Eyal

The quote archive

Wisdom in fragments

A growing archive of 3,000+ moments, drawn from every interview.

Music is definitely a form of communication, and it gives me a good feeling. If I'm hungry and sit at the piano to play, I'm not hungry anymore. I'll forget everything when I make music. I think when we listen to music, it allows us to feel things.

— Toby Gad

Grammy-nominated music producer and songwriter behind major pop hits

I often joke that disproving quantum computing sceptics is the primary application of a quantum computer, with everything else being a bonus.

— Scott Aaronson

Theoretical computer scientist specializing in quantum computing and computational complexity

Quantum computing is thus not just a technological pursuit, but a deeply philosophical one, aiming to probe the very foundations of our world.

— Scott Aaronson

Theoretical computer scientist specializing in quantum computing and computational complexity

Quantum computing can be seen as a monumental effort to fully confront this exponential scaling that lies at the heart of quantum mechanics. By building and testing quantum computers, we are conducting an experiment that should either indisputably confirm this exponential nature, or overturn a century of established quantum theory.

— Scott Aaronson

Theoretical computer scientist specializing in quantum computing and computational complexity

This exponential scaling reveals the immense complexity lurking beneath the surface of reality. Taking full computational advantage of these quantum laws is the essence of quantum computing.

— Scott Aaronson

Theoretical computer scientist specializing in quantum computing and computational complexity

The surprising consequence is that amplitudes can interfere with each other. If an event can happen in two different ways, one with a positive amplitude and one with a negative amplitude, the contributions can cancel out, leading to zero probability of the event occurring. Decreasing the number of paths can paradoxically increase the likelihood of an outcome.

— Scott Aaronson

Theoretical computer scientist specializing in quantum computing and computational complexity

We behave like an entire culture suffering from a severe right-hemisphere brain injury or stroke. It's almost as if our culture has pulled us into the left hemisphere, where anxiety lives, and refuses to let us return.

— Martha Beck

Life Coach, Author & Self-Help Expert Known for Relationship & Purpose Guidance

Your mission in life is where your deep gladness and the world's deep hunger meet. When we're being useful and doing what we love, there's a sense of bliss. It's that moment where you say, 'This is why I'm alive. This is reason enough to be alive, right here.'

— Martha Beck

Life Coach, Author & Self-Help Expert Known for Relationship & Purpose Guidance

You couldn't design a situation more hostile to human learning than a typical school. We learn not to be creative, because everything is about turning us into good factory workers. That's why these systems were created: to make us into factory workers who produce more stuff, more money, more stuff, more money.

— Martha Beck

Life Coach, Author & Self-Help Expert Known for Relationship & Purpose Guidance

In the 1960s, NASA commissioned a study to identify creative geniuses for hiring, and found that 2% of the adults they tested fit the bill. A few years later, someone thought to give the same test to four- and five-year-olds—and 98% of them qualified as creative geniuses. The researchers blamed the school system.

— Martha Beck

Life Coach, Author & Self-Help Expert Known for Relationship & Purpose Guidance

Fear is like being shot out of a cannon. Imagine a car has fallen on someone I love—I get this clear, calm, intense bolt of energy. Anxiety, on the other hand, is like being haunted. You never actually see what's scaring you—it's just a story in your head that never goes away.

— Martha Beck

Life Coach, Author & Self-Help Expert Known for Relationship & Purpose Guidance

The factory isn't something to hide away or outsource to the cheapest option. It's something to cherish, to be proud of. We can be trendy, we can be a brand, but it means nothing if the product that goes out the door isn't exceptional.

— Will Butler-Adams

Too often, businesses today are driven solely by academic numbers. But customers aren't numbers. They're human beings who care about storytelling and integrity. You can tell when a product is made by people who care.

— Will Butler-Adams

We spent a lot of time explaining to our dealers who not to sell the bike to. Their mindset was just 'sell, sell, sell.' But we told them: no, don't sell it to people who don't need it, because they'll never love it.

— Will Butler-Adams

I realized: I'm working for a company that makes people happy. You don't leave that.

— Will Butler-Adams

Opportunities come, sometimes very subtly, gently floating by. The typical response is, 'Yeah, cheers mate,' and back to Middlesbrough you go. But if your antenna is up — if you're someone who listens, runs with things, and grabs hold of opportunities — they can lead somewhere.

— Will Butler-Adams