Psychology

I think this goes into the history of psychology; for example, 100 years ago, we couldn't even measure what an emotion is. It's something in your head and in your brain, and we were always used to measuring behaviour, not people's psychological experiences. So just from that alone, it became less important because it wasn't observable behaviour, as if what people are thinking and feeling doesn't matter—which is obviously crazy; it does matter.

Psychologist & Director of Yale Center for Emotional Intelligence

Have you ever read Robert Greene's 48 Laws of Power? One of the laws is 'discover every man's thumbscrew,' which means that every person has something that matters deeply to them. I think you can approach this not from a negative perspective, but a positive one: to understand the 'good guys,' the 'bad guys,' and everyone in between. Why do they do what they do? As a journalist, the best way to uncover that is to listen—authentically.

Fox News Correspondent and International Reporter

I want to set an example for this generation of war reporters, and for my generation as a whole, that you don't have to rely on drugs or alcohol to cope with traumatic experiences. Cold exposure, like an ice bath or cold shower, maintaining a healthy lifestyle, getting outside for a walk in the sun—ideally, a combination of all these things—can make a huge difference. You'd be surprised how your brain starts to adjust after just a few days, making you feel lighter, healthier, and more capable of handling whatever life throws at you.

Fox News Correspondent and International Reporter

A complex system is one where the properties of the building blocks, when they interact, can create phenomena that are very different from the building blocks themselves. The human brain is a great example. You take a neuron, which is a cell – you put an electrochemical signal in, electrochemical signal comes out – but somehow you hook 80 billion of them together and you get a brain. You have to hook them together just right, of course, but the result is completely fundamentally different than what you started with.

Complexity scientist & founding director of Santa Fe Institute's Complexity Economics program

The average is the enemy of the marketer, because it actually disguises what you really need to know, which is the outliers, the unusual use cases, the anecdotal eccentricity, where most of the really valuable information lies.

Vice Chairman of Ogilvy & advertising strategist and behavioral economist

The problem with market research is that people don't think what they feel, don't say what they think, and don't do what they say.

Vice Chairman of Ogilvy & advertising strategist and behavioral economist

A fantastic business stumbles onto something psychological which just gives it a fantastic edge. Netflix's killer psychological hack was 'have 3 DVDs at any one time, watch them as often as you want, change them out as often as you want, £19.95 a month. No late fees ever.' That turned into a business worth billions.

Vice Chairman of Ogilvy & advertising strategist and behavioral economist

Music is definitely a form of communication, and it gives me a good feeling. If I'm hungry and sit at the piano to play, I'm not hungry anymore. I'll forget everything when I make music. I think when we listen to music, it allows us to feel things.

Grammy-nominated music producer and songwriter behind major pop hits

Whenever I write a new song with somebody, it feels like the first time. I sometimes feel embarrassed, humiliated, like I don't know what I'm doing until we find a spark. You have to dare to go to this place where, even though you've done it before, it feels like you don't know what you're looking for until you find it.

Grammy-nominated music producer and songwriter behind major pop hits

Start doing things not for the end product, but for the impact on your heart, your brain, your life, and your health. Recognize that you've been conditioned to hate yourself and your creativity for the sake of a culture that does not care about you.

Life Coach, Author & Sociologist Known for Self-Acceptance Work

Look at Jeff Bezos telling his 1.5 million employees to 'wake up every morning terrified and stay terrified all day.' They're not getting rich; they're barely scraping by. Yet he wants them living in terror so he can get even richer. That's crazy. That's a crazy society and a crazy life.

Life Coach, Author & Sociologist Known for Self-Acceptance Work

Fear is like being shot out of a cannon. Imagine a car has fallen on someone I love—I get this clear, calm, intense bolt of energy. In that heightened state, I could lift the car off them (as has happened before in rare cases). Anxiety, on the other hand, is like being haunted. You never actually see what's scaring you—it's just a story in your head that never goes away.

Life Coach, Author & Sociologist Known for Self-Acceptance Work

I often joke that social media is the 'NutraSweet' version—it seems good but doesn't deliver the psychological benefit we expect. In fact, our use of technology can be a big opportunity cost on a lot of the stuff that truly matters for happiness.

Psychologist known for teaching popular "Science of Well-Being" course at Yale

These scorecards just lead us down a path of dissatisfaction, when in reality most things that truly matter for happiness can't be measured in any meaningful way. We should be more mindful of living in the moment rather than keeping tally marks that don't really serve us.

Psychologist known for teaching popular "Science of Well-Being" course at Yale

I think there's a big misconception—sometimes called 'toxic positivity' or 'good vibes only'—that a happy life is one where we only experience positive emotions. But that's just patently false. Evolutionarily speaking, our negative emotions serve a really important purpose: they cue us to take action.

Psychologist known for teaching popular "Science of Well-Being" course at Yale

I think these are all cases where our brains lie to us. It's not because they're doing something insidious or that there's some advantage to messing up our sense of happiness—it's just the normal processes of our brains sometimes go awry, and we end up not appreciating what we have as much as we could.

Psychologist known for teaching popular "Science of Well-Being" course at Yale