From 600+ conversations with the world’s leading thinkers.
An increasingly number of companies see their brand as the platform for running their business. The brand creates an identity for the product and/or company in the marketplace. It requires the company to think deeply about its mission, vision, and values. The company has to work hard at developing the image that it wants customers to have of the offering. The brand must not only convince prospective customers and draw them to the brand but also be deeply believed in by the employees and other stakeholders of the company.
I give all of you permission whereby, if I change the way I behave, my beliefs, the way we are going, I give you permission to hit me in my face, you need to bring me back to reality.
The most successful teams are the ones who present with authenticity and passion. You could have the next cancer cure, but unless your audience believes in you, they won't invest in you.
Until James DeGale won a World Title, no-one who'd won a gold medal for Britain in the Olympic Games had ever won a professional World Title, which is quite amazing when you think about that. Think of the guys that didn't even get to the Olympic Games like Naseem Hamed, Nigel Benn, Eubank, Joe Calzaghe, Tyson Fury, Ricky Hatton. Sometimes the greatest boxers get overlooked- or maybe it's because of whoever is picking the amateur team… or maybe there are politics involved…. Sometimes you may just come across guys who are hungrier!
One you have to get a unique insight. It starts there. Two, you need to be prepared to devote a lot of energy and commitment.
Customer retention is the solitary metric indicating product-market fit. If you offer value, your customers will return; if you don't, they'll disappear.
It's amusing when you ask people, well name someone who became rich as a hedge fund client?
Companies and organisations need to understand and embrace gaming in its totality. Gamification is just one small element — a subset — of what a true gaming strategy entails. To me, it's something that should be an integral part of how companies think about their consumer or customer engagement strategy.
The point of maximum pessimism is the ultimate time to buy a stock because at this point, all the sellers are gone… and only buyers remain. How do you determine this point? Even Uncle John said it's impossible…. You never know until it has passed!
I want to either hit a homerun or walk or even strike out. This means I fail far more often than I succeed. But the important point is that what I lose when I fail is trivial, epsilon compared to what I make when I succeed.
One of the most precious aspects of Glastonbury is specifically that we can't put our finger on it. It's evolved slowly over 50 years to become what it is today – we've tried things that have worked, some have not, and allowed it to evolve.
So, without thinking it through, I got a tourist visa and flew to Moscow. I didn't consider the repercussions or how risky it could be—I just did it. If Stein could go to Moscow, so could I. Others had gone there, and I knew tourists were allowed. So I went as a tourist, and we'd figure things out from there.