“Most people I would consider world-class, successful entrepreneurs never volunteered for the job. They were kicked out like the guy who offended the king and was kicked out of the city walls.”
— Jim McKelvey
Co-Founder of Square & Mobile Payment Pioneer

The quote archive

Psychology

A growing archive of 3,000+ moments, drawn from every interview.

Uncertainty creates a strategic incentive for a rational man to go to war. That's not necessarily a mistake as, at the moment, people may wish they had better information, but they may also realise they've made the optimal choice.

— Christopher Blattman

Economist specializing in conflict, development, and poverty research

We go to war not because we ignore the costs, but because we know there are costs, but we are willing to pay those costs because we get something from the war which we wouldn't get otherwise.

— Christopher Blattman

Economist specializing in conflict, development, and poverty research

We are all strategists or game theorists at heart – it took several decades of people writing-down models and articles before we recognised what we know from playing poker; we don't know our opponent's hand.

— Christopher Blattman

Economist specializing in conflict, development, and poverty research

Music can reveal the nature that lies within us, the part of us we cannot hide. When you hear a single note, a C, it's not a single sound, it's the result of many harmonies. It's like God hiding in plain sight.

— Frédéric Gassita

You come back and go to a job where your boss is trying to make an extra buck and your co-workers are trying to trample each other to get ahead- even though you just came back from a place where people were willing to die for you.

— Benjamin Sledge

In war, you're forced to survive. It's kill or be killed, it's the most basic human instinct. You have to unleash that aggressive shadow side of yourself. It gives you a profound sense of being alive, it becomes a dopamine slot machine.

— Benjamin Sledge

Soldiers don't get post-traumatic stress on the battlefield, they get it when they get return. When you're there, on the battlefield, life is simple. You have a mission, a purpose, a direction, and you're trying to survive. When you come home, that's when you have to reconcile your humanity with who you are.

— Benjamin Sledge

Every soldier who enters the military knows what makes the grass grow. Civilians are like, 'okay… sun? Water? Photosynthesis?…' for us? Its blood, we say the bright red blood makes the green grass grow.

— Benjamin Sledge

My grandfather and his generation were told this was their finest hour, and it's strange isn't it… some of our finest hours are the most heartbreaking. In war, you watch your friends die, you are forced to take a life and protect life, and that reality is often played back to you as a soldier as being part of your finest hour.

— Benjamin Sledge

There is a phrase, tell me what you pay attention to, and I will tell you who you are. That is how I would see the quest for authenticity.

— Alice Sherwood

We're choosing brands like we choose friends. And that is a huge responsibility because they've got to be a real friend, not a false friend.

— Alice Sherwood

What happens if your true self is not a good leader? Or obnoxious to your colleagues? Or a narcissist? What if your true self is an axe murderer? We should be talking about bringing our best values to work.

— Alice Sherwood

The only people I've come across who don't have impostor syndrome are the real impostors. The conmen, con artists, the deceivers in our society who have no problem pretending to be who they are not.

— Alice Sherwood

We can literally see in science that having an open mind, an openness to the unexpected, and the right goals and direction create a greater likelihood of success. This mindset literally gives people the permission to look- and act- on the unexpected.

— Christian Busch

The lucky person walks down the street, sees the £5 note, picks it up, goes into the coffee shop, and sits next to the businessperson, they have a conversation, exchange cards, and leave thinking they've potentially had a great opportunity. The unlucky person ignores the money, and sits next to the person without making conversation.

— Christian Busch

We are held back by our deep, underlying fears. Fears of rejection, fears of being the imposter. We need to reframe these fears and work on regret minimisation. If you didn't take that action, spark up that conversation, or try that idea, would you regret it?

— Christian Busch