Psychology

I look at life as a game rather than as success and failure. For most people, failure is a dirty word... they avoid anything to do with failure, they won't go anywhere near it. It stops them trying – stops them committing – stops them experimenting.

Special Forces: World's Toughest Test Host & Former SAS Soldier

If you feel scared; the starting point is to understand why. You need to then understand how to make the fear work for you – if an emotion doesn't work for you, it works against you.

Special Forces: World's Toughest Test Host & Former SAS Soldier

For all of us, greatness is there from the off, it's right there in your headspace and mindset. It's sabotaged either by yourself or by what's going on around you. Society restricts us in a way that doesn't allow us to operate at our full potential.

Special Forces: World's Toughest Test Host & Former SAS Soldier

By encouraging them to pay attention as they overeat, we can reduce the reward value of that habit to zero in just 10-15 sessions of eating. These are people who could have been overeating for decades, but their behaviour can change quickly.

Neuroscientist & Expert on Habit Change and Mindfulness-Based Treatments

Neuroscience shows us that habit formation is based on how rewarding something is, not willpower. Willpower isn't even in the equation. We like to think of willpower is something, but it's more myth than muscle.

Neuroscientist & Expert on Habit Change and Mindfulness-Based Treatments

I've never had a patient come in after I told them to pay attention to smoking who was full of joy at how delicious cigarettes taste and smell, they often come in and balk at how they didn't notice it sooner.

Neuroscientist & Expert on Habit Change and Mindfulness-Based Treatments

You can think of habits as a 'set and forget,' we set the habit, we set the behaviour, and we forget about the details. That frees up our brain to learn new things throughout the day.

Neuroscientist & Expert on Habit Change and Mindfulness-Based Treatments

The difference between a miserable, crank grump and an entrepreneur? Both are unhappy- but the entrepreneur says they can make it better… that they can fix it… and they follow the spark.

NFL Wide Receiver for Tampa Bay Buccaneers & Super Bowl Champion

All we can control in this life is our dedication, our self-belief, our determination. I can guarantee you, I will always have that, and that's my legacy. That's what I want to leave as a gift to my kids – the message that they should never give up, never have regrets, to give everything.

Former UFC Heavyweight Champion & Mixed Martial Arts Pioneer

The reason why I fight is that I'm fighting against the pain of seeing my family get sick and fighting against not being able to help them. That's more painful than anything. To see my kids, get sick tomorrow and not being able to help them? That's more painful than anything I would experience in a fight.

Former UFC Heavyweight Champion & Mixed Martial Arts Pioneer

Everyone has a little bit of warrior in them. We all grow up and have a little piece of us which wants to be a superhero, who goes and fights the bad guys. In real life, fighting is tough, you have to overcome your fears – nobody really wants to get into a fight! Escaping that fear is the reason so many people who get into combat sports.

Former UFC Heavyweight Champion & Mixed Martial Arts Pioneer

If you fail many times in life, it can be frustrating, but, if you look differently at that, you can see that if you fail many times, you get up many times. If you didn't get up after the first fall, you could never have fought. Failure just means you got knocked down.

Former UFC Heavyweight Champion & Mixed Martial Arts Pioneer

Only one second in time you can find peace – now. There's only one second you can be happy – now. There's only one place you can find peace and happiness. Where you are. This is it, it's not out there somewhere, it's in you.

World's Most Cited Executive Coach & Leadership Development Expert

When people talk about getting there… there's no there to get to. The problem is the eternal search for there. There is no there, you are searching for something that doesn't exist.

World's Most Cited Executive Coach & Leadership Development Expert

You should never place your value as a human being on results. You don't control the results of the game – people get lucky or go bankrupt. Also, what happens when you achieve your result? What long-term satisfaction does that bring you?

World's Most Cited Executive Coach & Leadership Development Expert

We do have quite a bit of agency over our lives, and to the degree that we can plot our own course and choose our lives as opposed to being subject to environmental factors, that means we're leading the lives we want rather than the lives we have-to live.

World's Most Cited Executive Coach & Leadership Development Expert