A brand has to be authentic and be born of a personal passion. If you, its creator, doesn't want the product, no one else will. If you want it, chances are it will be wanted around the world. Desires are universal and speak in every language.

Focus is critical when you are building a business. The whole NFT industry is moving incredibly quickly. What happens in a month in the crypto-world, may take a couple of years in other industries.

When I entered the telecom scene in India, in the early nineteen eighties, we had two million telephones for seven hundred and fifty million people. It used to take fifteen years to get a telephone connection. In a very short space of time, just twenty five years, we have seven hundred and fifty million telephones. We are adding ten million every month, month after month, and for the first time in the history of India- we are a connected nation of over a billion people.

We tend to see two scenarios that come up time and time again. The first and most common scenario is that security prices become inefficient or show large departures from intrinsic value when there are few investors paying attention to the company. The second is a crisis situation. Uncle John always had a desk-plate in his office that said 'trouble is opportunity' and that's very much how we see the markets.

That's what entrepreneurship is all about–experimenting and finding a way of achieving some goal in the context of business. It's something I've always found fascinating.