Rachel Botsman on Trust & Being Trusted
Explore an archive of more than 3,000 quotes.
We make ourselves miserable, or we make ourselves happy. The amount of work is the same…
putting all our knowledge together, the number of civilizations which could have arisen by now is about one billion.
The diversity of strategies people use is truly remarkable, I saw people using completely different strategies to the degree that if I had set out to invent 15 different strategies for a fictional work…. I couldn't have made the strategies more different to the ones I saw in real life! This illustrates a point I have made in all my works insofar as there really is no 'holy grail' or single style that is most effective.
I realized then that I was inadvertently alienating our core audience — the surf community. Despite their understanding of the UGG brand, our advertising was sending the wrong message. This was when I truly grasped the essence of branding, advertising, and marketing.
Alibaba's vision statement includes a mention of how long it wants to last, and that is specifically 102 years. Jack Ma wanted Alibaba to be the only internet company that spanned three centuries.
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