It's not that capitalism is failing, but rather that the organisation of capitalism is succumbing to wealth and power. People with extraordinary power and wealth will organise and enforce markets in such a way that it benefits their wealth and adds to their power- it becomes a self-fulfilling prophecy- a vicious cycle of more wealth and power.

I believe that if we want technological innovation to live up to its potential, we have to ensure that everyone has access to it. If technology is just for the privileged few, then it will concentrate power in the hands of those who already have it.

The oral care industry and oral products is mainly made out of three or four companies that control 90% of oral care products in the world. All multibillion-dollar, multinational companies. I don't think these companies are stupid. They are run by very intelligent people, but I think the premise has been wrong.

You have to take bullsh** and turn it into fertiliser.

I'm a firm believer that creativity comes from restrictions, so I'm really grateful that I grew-up with so many restrictions around me. When you give people limitations and say, 'here's a canvas, but you can only paint with yellow..' – the wheels start turning, and you plan to get out of the box you're put in.