Leaders cannot delegate social mission to 'somewhere else' in the business. There's pressure coming from the digital world, from shareholders, investors, workforce and government. Leaders can no longer afford for social mission to be done on the side; it has to be built into the core model.

We got to the point where, we are not on our grandparents' planet anymore. Meat has become less healthy for us – it's too available. There are too many calories, too much saturated fat. Animals are no longer 'free-rangy', they are growing in very tight confined conditions.

It has certainly affected the appetite to investors to engage in LIBOR denominated contracts. Financial markets depend on trust, and we had precious little trust as it was. The LIBOR scandal has done nothing to restore that trust.

The basic problem is that if you attempt to commit suicide with a gun, you typically succeed. It's also true that there is a more violent culture generally in the US. The US in general, has broader problems with crime, with social dysfunction, narcotics often, and all these work together with guns to create this epidemic.

Our vision statement was about elevating the world from a place of mediocrity to greatness.