Rory Sutherland on Marketing, Branding & Human Behaviour
Explore an archive of more than 3,000 quotes.
If you say 'I hate politics!' you are removing yourself from the public sphere, and are rejecting the ability to be a political subject. You are submitting yourself to a higher order, a powerful ruler…
People underestimate their personal probability of encountering negative …it is not so much that individuals believe that negative events will not happen, but rather that these events are relatively unlikely to happen to them.
Most of the time, startup ideas don't work. Most of the time, the world stays as it is. The status quo has an advantage; it has a built-in upper hand. For a startup to win, it has to be not merely better than what's there; it has to propose something radically different, something that never could have existed before.
The story is told sincerely, but the cumulative effect is misleading – a subconsciously organised trick.
The happier I become with myself, the less I buy… the better my bank account becomes, because I'm not buying nonsense that I never needed.
Ten in-depth articles distilling insights from over 550 interviews with the world's leading thinkers, creators, and changemakers.