From 600+ conversations with the world’s leading thinkers.
A fantastic business stumbles onto something psychological which just gives it a fantastic edge. Netflix's killer psychological hack was 'have 3 DVDs at any one time, watch them as often as you want, change them out as often as you want, £19.95 a month. No late fees ever.' That turned into a business worth billions.
My perspective, which I term 'evolutionary intelligence,' stems from the observation that humans often misconstrue their surroundings. The sheer number of cognitive biases we possess is staggering; Wikipedia lists over 200. If we could address even the top 10 of these biases and harness advisory tools like Waze for traffic, it could significantly benefit us.
I genuinely believe that you can train yourself to see trouble as opportunity and realise that the best time to make money is when other people are most fearful.
The power of regret is that it clarifies what we value and instructs on how to do better. The fact that we have so many of these boldness regrets suggests that when people tell you what they regret they most, they are telling you what they value the most, and what most people value is growth and learning.
You need one strong relationship in your life to remain sane. You need a relationship that doesn't depend on digital transmission! You need somebody who you understand deeply, who you can talk to directly, who can give you a reality check when everything coming through your computer and phone is bewildering.
A great entrepreneur always acts with full intention and without limitation, always striving for the best in everything they do. From an early age I knew I had to rely on myself, look after myself, to not be afraid of anything. It gave me huge confidence and unshakable belief.
My life's mission is to dismantle the notion of mental illness altogether. I detest it. It only serves to shame and stigmatise those with brain health challenges, which is utterly wrong.
You have to show 100% genuine emotion and personality through everything you do and allow that to connect to people. You cannot keep things inside because you think people won't accept you, or will think you're strange; just let your freak flag fly.
I see games as psychology experiments that we conduct on ourselves. This realization struck me while playing Sudoku. When you first encounter Sudoku, you're acutely aware of the rules you're applying to solve the puzzle. It's a conscious effort, like turning a crank and watching the puzzle get solved. However, as you progress, those initial heuristics, those rules of thumb, become internalized. You stop being aware of them; they become second nature, and you start focusing on more subtle, higher-level heuristics.
I once got a troll who read something about me and tweeted, 'The only thing I want to read about you is your obituary...' my comeback, 'well, at least I'll get one mate!' – that accepts his position (that he only wants to read my obituary) and turns it back at him without aggression. That's how you have to do it, that's the basic rule.
Too often when we find someone disagreeing with us, our question is about why. Why do you believe this ridiculous thing? What tends to work better is a how question... This kind of approach helps to view the real complexity of a situation and reveals gaps in knowledge.
There's a moment when you look at good art when time changes… It's as if time no longer exists, becomes longer, or is suspended. There's a moment of reverie when you're fully immersed in something apart from yourself. One experiences this sometimes in meditation. These inexplicable, wonderful and mysterious experiences we have never leave us.