Our mate choices are the ultimate form of consumer choice. I can pretty much fit most of our purposeful behaviours under the umbrella of consumption.

When individuals express a desire for a stress-free life, I often remind them of two things: First, the only beings without stress are no longer living. Second, when you plot stress against performance, you observe an inverse U-shaped curve. At zero stress, performance is at its lowest.

Confidence, after all, is simply one's belief in their own ability to accomplish a task or achieve a result. It's an elusive and abstract feeling. In my experience, many of the individuals I work with, including Olympians, often lack this so-called essential trait. My approach is always to redirect their focus from this nebulous concept of confidence to the concrete tasks at hand.

Emotions are the brain's way of making us pay attention immediately to what is most important so that we can react as quickly as possible. In evolution, that meant 'survival' – the rustle in the bushes may be our next meal or may make us its next meal – something that we have to chase, or run away from – and in either case, we don't want to have to stop and think.

We are fields endowed with consciousness and free will, existing in a reality deeper than the familiar realm of space, time, and interacting objects—precisely the view scientism asserts: that we are merely bodies, properties of physical matter. But scientism is mistaken. Consciousness exists independently of any physical form; it resides in the underlying field that instantiates the matter and energy we measure in space and time.

No industry and indeed no activity at all whether commercial or not should act unethically, or immorally and so the relationship of bioethics, or ethics, to anything it studies is the relationship of authority.

All the talks I give are about failure, how hard it is, how much this job kinda' sucks and genuinely how tough it is. People often go into this world thinking it's all roses, and it's not.

The most straightforward way to create value is to solve a problem. When you provide a solution to someone's problem, by default, you're generating value for that person. Consequently, my perspective is that this journey must always begin with a problem.

Doing something that has never been done before is terrifying… all the people who love you will tell you not to do it… not because they're jealous, but because they're genuinely scared for you… they're worried for your wellbeing. If you venture outside that wall, you are really somebody who has traded security and certainty for freedom and risk.

Unless you learn and grow continuously, you're probably going to end up as one of the 90% who don't make it.

Generally speaking, I advocate for entrepreneurship as being originating something entirely new – taking it from zero to one, so to speak. This endeavour doesn't strictly have to be a technical startup or a monumental success. The main focus is on initiating something on your own, which essentially leads you into the journey of entrepreneurship. It's a voyage that can be challenging and intricate, marked by a series of failures. Moreover, it's a path that you'll often tread alone.

For the first time since life began, a single animal is utterly dominant: the ape species Homo sapiens. Evolution has equipped us with huge brains, stunning adaptability and brilliantly successful technical prowess.