Leadership

It's a combination of passion, vision, creativity and a sense of adventure.

Founder of Virgin Group & British Billionaire Entrepreneur

The key to being successful in business is trust, you have to trust the people you work with. This trust must co-exist with competence. Many people weigh trust higher than competence, however competence is absolutely key.

Without truthfulness I would never have been able to grow anything of any significance, I would have been 'found out.' Having truthfulness and ethics within a business creates trust among employees at all levels and is critical. I led the company with an approach of complete honesty.

Billionaire British entrepreneur and founder of Phones 4u mobile retailer

What investors want the most is a team committed to a cause for the right reasons (passion about solving a problem, not passion about financial game), who can go and get people to buy into the vision, and who can build and manage teams.

Co-Founder of Foursquare, Location-Based Social Networking Pioneer

All the talks I give are about failure, how hard it is, how much this job kinda' sucks and genuinely how tough it is. People often go into this world thinking it's all roses, and it's not.

Co-Founder of Foursquare, Location-Based Social Networking Pioneer

My mother's unbelievable parenting in deploying enormous self-esteem and confidence meant I believed in myself in a way that was blind. The best entrepreneurs are the most optimistic and completely out of tune with reality right? Why would you do it otherwise. My father made me a word-is-bond, word-is-everything, shake a hand and stick to it kinda' guy. That combined with blind faith and belief has become an amazing concoction and something I live-off even today.

Serial Entrepreneur, Author & Digital Marketing Strategist

'Brand,' is what journalists and industry-people say… we say culture movement. As artists we say culture! Movement! And analysts say brand. I don't know what a brand is, but I know what a freakin' movement is…. if you want to know what a culture-movement is, remember that Dr. Martin Luther King didn't stand up and say, 'here's our brand!' – he created a movement.

Grammy-winning rapper, producer, and member of The Black Eyed Peas

We only make progress by getting up from getting kicked to the ground. How does a baby learn to walk? It falls, gets back up… falls, gets back up, and one day its running. Here's the thing about life. You will fall, stumble and fail- that's inevitable. You need to analyse it when it happens, learn from those mistakes, and move on.

Icelandic billionaire businessman and former chess player

Simply put, a great business will understand its customers, have a clear, sound strategy and a business plan that can deliver against it. In order to do this it is very important to have a management team who can execute that plan.

Terra Firma Capital founder; acquired EMI Records in 2007

The most common mistake is to stop challenging when things are going well. I recognise failure as not having made a business better than when you were first involved.

Terra Firma Capital founder; acquired EMI Records in 2007

To me, a great leader should be empathetic, authentic, entrepreneurial, creative, ethical and lead from the front.

Terra Firma Capital founder; acquired EMI Records in 2007

When you look at companies that survive growth, you are seeing the importance of people- not just ideas. One of the big surprises to young people when they show up in Silicon Valley... is that there are literally thousands of people just like that across Silicon Valley who were top of their class and have incredible ideas. Successful companies that scale stand out because of their people!

CEO of Apple Computer Company during the 1980s and 1990s

I learned zooming from Steve Jobs, it was something he practices all the time. Steve zoomed out to look beyond how industries are defined presently to see what the possibilities might be... You need to go beyond the defined description of an industry today, and look at it from all angles, and all contexts. Don't forget... entrepreneurship is about finding a better way.

CEO of Apple Computer Company during the 1980s and 1990s

I'd only been at Apple a few months and I was sitting in the Macintosh lab with Steve Jobs and Bill Gates listening to them talking about their 'noble cause.' I had never heard about having a 'noble cause' in business- for me, it was about gladiatorial competition... Here was Steve Jobs and Bill Gates talking about empowering knowledge workers with tools for the mind, making them incredibly productive, and helping them to change the way things were done in our world; creating entirely new industries in the process.

CEO of Apple Computer Company during the 1980s and 1990s

BE CONSISTENT across your communication – what your values are, what you're trying to do – it's super obvious but without a single clear proposition that you communicate consistently at every contact point, you can't expect to grow an audience that believes in you.

The most important lesson I've learned is that my energy level and outlook have an impact on the people around me and it's my responsibility to approach every day with positivity and excitement. We say that we are responsible for treating others the way we want to be treated, and at the most basic level, all of us can treat each other well by giving positive energy to those around us.

Co-founder of WeWork, co-working space company