From 600+ conversations with the world’s leading thinkers.
In crises, people need to hear one or two simple messages to act on – not a confusing list. Through your communication, you also need to project certainty – and the fact that you have a plan (even if it's not fully formulated). Your team need to believe that they, and you, are going to get the job done.
You need to work like someone's trying to take it all away from you, because they are.
The job of an entrepreneur or a competitive leader is to create the conditions that make your organisation the better competitive alternative. All your efforts should be directed towards marshalling and channelling resources—human and intellectual capital—towards being the best competitive alternative.
Think of bootstrapping like a multi-stage booster rocket, where each stage propels and prepares you for the next, and the momentum continues building.
In all the politics that's going on… everyone says that small business are the driver for growth. The truth is, it's not just small businesses… it's NEW businesses. They are the ones that consume the largest number of jobs in an economy and lead to economic growth.
The overlap of these two is incredibly fertile territory and this is exactly where businesses in the U.S. and UK see each other – places where they both need to do business and want to do business.
I think you'll see strong growth in the markets in developing economies like Brazil, India, China, Mexico, Malaysia, Singapore and places like that. In that sense, it will be a larger market- a growing pie- risk in that sense will be distributed more.
I think people need to understand that building a business is really, really difficult. That shouldn't put anyone off, but there's no easy road to riches.
Think of 'branding' as burning in a name on an animal such as a cow so that the cow's owner would be known. This protects the owner in the event that the animal is stolen. But we can use the name 'branding' whenever anyone affixes their name to something that is available for sale.
Being an entrepreneur, or even running a large organization, is like being a society builder. The system is bigger than any individual. You can take the same person, place them in different environments—like the old Soviet Union versus the UK or the US—and get completely different outcomes. It's about the system.
Interestingly, during my observation year at Eton, I asked a staff member if they ever intended to expand the institution. Their perplexed reaction was intriguing. They asked me, 'Why would we want to grow?' The question made me realize that once growth ceases to be the primary objective, it allows the spotlight to shift towards aspects like sustainability, longevity, nurturing a strong culture, and attracting top-notch talent.
What's the business hip hop of this post pandemic world? Who's going to be the Rapper's Delight of the post pandemic world?