Business

The job of an entrepreneur or a competitive leader is to create the conditions that make your organisation the better competitive alternative. All your efforts should be directed towards marshalling and channelling resources—human and intellectual capital—towards being the best competitive alternative.

Founder and former CEO of Panera Bread Company

Trust is the golden thread that runs through not just a kidnap negotiation or a business deal, but life in general. It takes a long time to build, but it's lost in an instant. Trust is about following through—doing what you say you're going to do.

Wisconsin Governor and 2016 Presidential Candidate

Self-awareness—the ability to emotionally self-regulate, which is the number one skill of the world's best negotiators. It's about tapping into your red centre and asking, 'What's really showing up for me right now?' It's about recognizing your biases, unhelpful thinking, or negative intentions.

Wisconsin Governor and 2016 Presidential Candidate

Most people misunderstand what a negotiation is. In my experience, it's simply a conversation with a purpose. We tend to rush to problem-solving, eager to reach the solution, often leapfrogging several important steps. But to get the best possible deal for everyone, it starts with the right mindset.

Wisconsin Governor and 2016 Presidential Candidate

There are three devils that inhibit economic growth. The first is that the government takes up too much of the economy. The second is that taxes take too much out of the economy. And the third is that there's too much regulation.

However much we would like to pursue a 'be kind' policy, we have to recognize that there are others in the world who are going to eat our lunch if we don't do our best.

True innovation requires vision and the courage to take risks. Incrementalism carries little risk, which is why it's so often the path of companies.

The reality is that most consumers aren't excited by incremental changes. To capture consumers' attention and make the market take notice, you need meaningful innovation—something genuinely new.

The basics of this are to understand what your interests actually are and what your priorities are—what your hierarchy of interests is. What are the things that really matter to you? What are the things on which you can be prepared to compromise?

Too little credit and the economy can't grow, too much credit and the economy becomes unstable and we have the great financial crisis. So we need to find that proper Goldilocks point in the middle.

Complexity scientist & founding director of Santa Fe Institute's Complexity Economics program

The average is the enemy of the marketer, because it actually disguises what you really need to know, which is the outliers, the unusual use cases, the anecdotal eccentricity, where most of the really valuable information lies.

Vice Chairman of Ogilvy & advertising strategist and behavioral economist

If you're simply trained in accounting or marketing, you'll never have what I call a kind of epiphany. A fantastic business stumbles onto something psychological which just gives it a fantastic edge.

Vice Chairman of Ogilvy & advertising strategist and behavioral economist

The problem with market research is that people don't think what they feel, don't say what they think, and don't do what they say.

Vice Chairman of Ogilvy & advertising strategist and behavioral economist

The factory isn't something to hide away or outsource to the cheapest option. It's something to cherish, to be proud of. We can be trendy, we can be a brand, but it means nothing if the product that goes out the door isn't exceptional.

Too often, businesses today are driven solely by academic numbers. But customers aren't numbers. They're human beings who care about storytelling and integrity. You can tell when a product is made by people who care.

We spent a lot of time explaining to our dealers who not to sell the bike to. Their mindset was just 'sell, sell, sell.' But we told them: no, don't sell it to people who don't need it, because they'll never love it.