Business

If you're simply trained in accounting or marketing, you'll never have what I call a kind of epiphany. A fantastic business stumbles onto something psychological which just gives it a fantastic edge.

Vice Chairman of Ogilvy & advertising strategist and behavioral economist

The problem with market research is that people don't think what they feel, don't say what they think, and don't do what they say.

Vice Chairman of Ogilvy & advertising strategist and behavioral economist

The factory isn't something to hide away or outsource to the cheapest option. It's something to cherish, to be proud of. We can be trendy, we can be a brand, but it means nothing if the product that goes out the door isn't exceptional.

Too often, businesses today are driven solely by academic numbers. But customers aren't numbers. They're human beings who care about storytelling and integrity. You can tell when a product is made by people who care.

We spent a lot of time explaining to our dealers who not to sell the bike to. Their mindset was just 'sell, sell, sell.' But we told them: no, don't sell it to people who don't need it, because they'll never love it.

I realized: I'm working for a company that makes people happy. You don't leave that.

Sports are the most valuable content and intellectual property in the world. MMA is the fastest growing sport and has the best business model in sports.

With 650 million global fans, MMA has the third biggest worldwide fanbase (after soccer and basketball). However, those MMA fans are very under-served and very under-monetized.

What is especially compelling for us at Nissan with Formula E is that developing these cars generates a wealth of technical insights that benefit the future of electric vehicles—and vice versa. The flexibility inherent in electrification technology allows for a robust exchange of learnings between the sport and our core business.

Anti-goals are all about what you refuse to give up while chasing those goals. The trap a lot of people fall into is getting so laser-focused on the target that everything else just fades away. You put on blinders.

Content creator and author known for insights on decision-making and business

Let's stay true to Jaguar's philosophy: let's be a copy of nothing, let's lead and not follow, let's be the first. At the time, we were the first brand to fully commit to Formula E.

I think, like all great brands we know and love, it's about the story—the achievements of the brand in the past and those iconic moments. Jaguar is rich in these moments of iconicity, such as the cars we produce, like the Jaguar E-Type, which is what comes to mind for everybody first.

Just because a decision doesn't work out doesn't mean it was the wrong decision. If it was based on the best available information at the time, it was still a sound choice.

The Stoic concept of courage is about letting reason prevail over emotion. Risk naturally triggers fear—fear of a bad outcome. But using reason to manage risk means applying a more analytical approach, almost like a mathematical assessment of risk and reward.

Risk is actually an asset. Fear isn't meant to be dismissed; it's intended to be embraced. Fear sharpens your focus, enhances your performance, and boosts your resilience. This is something many haven't realised—fear is a superpower meant to be embraced, not avoided.

Being an entrepreneur is no harder than working for someone else; it's simply a different experience. I completely agree that the whole narrative of entrepreneurship being excessively hard is exaggerated and fundamentally untrue.