Business

I realized: I'm working for a company that makes people happy. You don't leave that.

Sports are the most valuable content and intellectual property in the world. MMA is the fastest growing sport and has the best business model in sports.

With 650 million global fans, MMA has the third biggest worldwide fanbase (after soccer and basketball). However, those MMA fans are very under-served and very under-monetized.

What is especially compelling for us at Nissan with Formula E is that developing these cars generates a wealth of technical insights that benefit the future of electric vehicles—and vice versa. The flexibility inherent in electrification technology allows for a robust exchange of learnings between the sport and our core business.

Anti-goals are all about what you refuse to give up while chasing those goals. The trap a lot of people fall into is getting so laser-focused on the target that everything else just fades away. You put on blinders.

Content creator and author known for insights on decision-making and business

Let's stay true to Jaguar's philosophy: let's be a copy of nothing, let's lead and not follow, let's be the first. At the time, we were the first brand to fully commit to Formula E.

I think, like all great brands we know and love, it's about the story—the achievements of the brand in the past and those iconic moments. Jaguar is rich in these moments of iconicity, such as the cars we produce, like the Jaguar E-Type, which is what comes to mind for everybody first.

Just because a decision doesn't work out doesn't mean it was the wrong decision. If it was based on the best available information at the time, it was still a sound choice.

The Stoic concept of courage is about letting reason prevail over emotion. Risk naturally triggers fear—fear of a bad outcome. But using reason to manage risk means applying a more analytical approach, almost like a mathematical assessment of risk and reward.

Risk is actually an asset. Fear isn't meant to be dismissed; it's intended to be embraced. Fear sharpens your focus, enhances your performance, and boosts your resilience. This is something many haven't realised—fear is a superpower meant to be embraced, not avoided.

Being an entrepreneur is no harder than working for someone else; it's simply a different experience. I completely agree that the whole narrative of entrepreneurship being excessively hard is exaggerated and fundamentally untrue.

Long ago, I attended an Anthony Robbins seminar where he spoke of CANI—constant and never-ending improvement—which I adapted into constant and never-ending innovation. Nothing is entirely new, but innovation has defined my journey, despite its ups and downs.

My goal was simply attracting large numbers of customers because mass appeal guarantees profit. I often advised not to obsess over immediate profits but to prioritise popularity. Like Amazon or Apple, success comes from creating something that garners mass recognition and love.

I don't believe there's a universal formula for success—I can only share what worked for me, which was driven by enthusiasm for new ideas. What I value most in people is enthusiasm—not passion, which I find overused—but genuine enthusiasm to see opportunities and act upon them.

You can make a vision real. You can make a vision for a product real, or an experience. A place where you can get really, really good food, really quickly, made by people who really care.

Founder of Pret A Manger, British fast-food entrepreneur and businessman

Every business, in a way, is about harmony. If you don't have that sense of harmony and alignment in the pursuit of excellence and the vision, it's going to be tricky.

Founder of Pret A Manger, British fast-food entrepreneur and businessman